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In the Event of Women
discovered truth, in this case the mammal origins of human social evolution. Highbrow and lowbrow social theory circulating in Chinese urban print;
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In the Event of Women
discovered truth, in this case the mammal origins of human social evolution. Highbrow and lowbrow social theory circulating in Chinese urban print;
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Law & Advertising
deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the;
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Truth About Creating Brands People Love, The
Branding: secrets revealed, best practices explained, pitfalls exposed! * The truth about positioning brands and developing brand;
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Goodvertising
Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand;
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The Wizard of Ads
Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul;
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Truth in Advertising?
This book represents the first systematic effort to examine (1) the factual accuracy of the claims m;...
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Truth in Advertising?
This book represents the first systematic effort to examine (1) the factual accuracy of the claims m;...
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Advertising Research
This book compiles the best research reports presented at the 7th ICORIA - International Conference ;...
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Concise Encyclopedia of Advertising
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...
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Concise Encyclopedia of Advertising
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...
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Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...
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Advertising in Modern and Postmodern Times
How does advertising position itself in consumer culture? In what ways does it 'create' desire and w;...
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Advertising & Popular Culture
Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaini;...
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Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...
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Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...
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Advertising and Popular Culture
Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaini;...
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Advertising and Popular Culture
Is it possible that consumers exploit advertising even more so than advertising exploits and influen;...
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Global Advertising Practice in a Borderless World
Cultural and regional differences in creating and managing advertising require unique responses to a;...
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Global Advertising Practice in a Borderless World
Cultural and regional differences in creating and managing advertising require unique responses to a;...
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The Business of Advertising (Rle Advertising)
The Business of Advertising outlines the practice of the advertising trades, some of the more import;...
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Handbook of Research on International Advertising
The Handbook of Research on International Advertising presents the latest thinking, experiences and ;...
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The insiders' guide to advertising
Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising indu;...
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Authenticity in Advertising
Due to negative consumer reactions towards advertising, authenticity has become one of the key words;...
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The Palgrave Handbook of Deceptive Communication
Deception and truth-telling weave through the fabric of nearly all human interactions and every communication context. The Palgrave;
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Effective advertising of films
, construction, children, animals, sports, tourism and even a volcanologist. He believes in balance, loyalty, freedom, humour and truth-values which;
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