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. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning;
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. This volume, Television and Political Advertising: Psychological Processes, is the first of two, and covers such topics as Models and Theories;
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of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and;
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of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and;
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to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so;
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to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so;
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A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit;
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This findings is all about how intermediate students perceive the television advertising in terms of credibility, informative, pleasure and;
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Communist Party and the New Left in postwar Britain. Using concepts like political culture, it looks at the left's articulation of 'affluence;
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Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are;
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This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War;
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advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes;
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. Advertising in newspapers, magazines, on the radio, television, the Internet, and on billboards are covered. Easily digested tips that take only one;
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, television, and radio advertising copy;
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The dialogue conducted via the press, television, advertising and the opinion polls beween politicians and the people in the 1997 campaign;
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The dialogue conducted via the press, television, advertising and the opinion polls beween politicians and the people in the 1997 campaign;
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Commercial television in the UK began some 45 years ago and television advertisements have come to be an accepted part of the spectacle;
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candidates. But with the rise of television and mass advertising, political advisers began to professionalize the attention celebrities could bring;
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. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all;
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. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all;
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in advertising and design. Categories covered include print, design, integrated branding, television, and radio.;
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The Pakistani Satellite TV channels have recently gone through a massive boom in Pakistan and for the survival of media industry;
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the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The;
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the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The;
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the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted;
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the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted;
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