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A Functional Analysis of Political Television Advertisements

A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit;

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Campaign 2000

Campaign 2000 applies the functional theory of political campaign discourse-analyzing how messages acclaim, attack, or defend-to several;

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Campaign 2000

Campaign 2000 applies the functional theory of political campaign discourse-analyzing how messages acclaim, attack, or defend-to several;

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Content Analysis of Advertisements on Indian Television

content, an attempt has been made to study the scenario of advertisements on Indian Television by content analysis. To substantiate the results;

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Children & Advertising

In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers;

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Attitude towards Television advertising

of providing information for consumers. Measuring attitudes towards television advertising as a whole, as well as towards some aspects of it includes;

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Inviting Latino Voters

group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented;

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Inviting Latino Voters

group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented;

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Disclosure Issues for Broadcasted Content of a Political Nature

Television and radio broadcasters air content, including advertisements and other programming, on a variety of issues, some of which;

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Systemic Functional Political Discourse Analysis

Systemic Functional Political Discourse Analysis: A Text-based Study is the first book which takes a comprehensive systemic functional;

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Analysing Real Texts

, newspaper reports, political speeches and TV advertisements - places each text in an overall framework showing the variation to be found within;

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Promises, Promises

together 80 years of political advertisements that can truly be said to have made New Zealand history. The author&;s analysis is penetrating and;

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The Chambers Dictionary of Great Quotations

Drawing its content from a wide variety of sources including television programmes, political speeches, films, literature, newspaper;

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Logic and Contemporary Rhetoric

, relevant, and stimulating examples in a witty and invigorating writing style. Combining examples from television, newspapers, magazines;

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Television Histories in Asia

well as a survey of current issues and concerns in Asian television cultures and their social and political impact.;

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Analysing Real Texts

and linguistic frameworks. Texts include informal talk, fictional narrative, newspaper reports, political speeches and TV advertisements;

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Advances in Psychology Research

This continuing series presents original research results on the leading edge of psychology analysis. Each article has been carefully;

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British Television Advertising

television advertising culture as a feature of television culture itself, and as an element of collective memory.;

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Psychology of Television

This volume addresses the content of television -- both programs and advertisements -- and the psychological effects of the content on the;

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Television Studies

A guide to an area of expanding academic interest which looks at theoretical perspectives; narrative, representation, bias; television;

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Critical Discourse Analysis of Chinese Advertisement

in the 1980s - 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and;

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Exploring English Grammar

develop a firm grasp of traditional tools for analysis and learn how SFG (Systemic Functional Grammar) can be used to enrich the traditional;

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Exploring English Grammar

develop a firm grasp of traditional tools for analysis and learn how SFG (Systemic Functional Grammar) can be used to enrich the traditional;

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Cambridge Studies in American Literature and Culture

. Bacon relates her fiction to political texts, sociological studies, advertisements, movies, television programmes, paintings, editorial cartoons;

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Communication in Political Campaigns

This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public;

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Sports TV

of television rights details, to sports TV's technological innovations and engagement of critical political debates. Johnson examines sports TV from its;

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Sports TV

of television rights details, to sports TV's technological innovations and engagement of critical political debates. Johnson examines sports TV from its;

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