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Advertising to Children

This important source for students, researchers, advertisers and parents reviews the debates and pre;...

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Advertising to Children

Children represent a valuable target audience for advertisers, with over $200 billion in direct purc;...

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Advertising to Children in China

This book is about children and advertising in China, the country with the largest children populati;...

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Food Advertising to Children

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Ads, Fads And Consumer Culture

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edit;...

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Food Advertising and Childhood Obesity

This book explores the ways in which the environmental factor of advertising can influence children';...

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Food Advertising and Childhood Obesity

This book explores the ways in which the environmental factor of advertising can influence children';...

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Let's Think About the Power of Advertising

This book helps children to develop critical thinking and debating skills. It examines the topic of ;...

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Advertising, Culture & the Law

Advertising plays a central role in consumer capitalism, and many students of contemporary society h;...

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Advertising

In today's cluttered media environment, advertisers are constantly in search of new ways to improve ;...

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Advertising to Children on TV

Concern is growing about the effectiveness of television advertising regulation in the light of tech;...

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Advertising to Children on TV

Concern is growing about the effectiveness of television advertising regulation in the light of tech;...

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Advertising and Societies

Now in its second edition, Advertising and Societies: Global Issues provides an international perspe;...

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Library advertising

Library advertising. Publicity methods for public libraries, library-work with children, rural libra;...

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Children as Consumers

The children's and teenagers' market has become increasingly significant as young people have become;...

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference ;...

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Ethics in Advertising

This book provides students and practitioners with a comprehensive overview of the rules and princip;...

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Ethics in Advertising

This book provides students and practitioners with a comprehensive overview of the rules and princip;...

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Challenges and Opportunities for Change in Food Marketing to Children and Youth

The childhood obesity epidemic is an urgent public health problem. The most recent data available sh;...

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The Global Advertising Regulation Handbook

Advertising is an important and visible component of marketing, competition, and consumer awareness.;...

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Global Advertising Regulation Handbook

Advertising is an important and visible component of marketing, competition, and consumer awareness.;...

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The Want Makers: Inside the World of Advertising

Revealing, amusing and packed with inside information, The Want Makers is an eye-opening look ;...

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Advertising

How advertising works is not a question that has a simple answer. Advertising is a diverse entity an;...

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Children & Advertising

In all circumstances, television advertisements affect children of different age and gender groups i;...

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The Power Of Media

Debates various issues involving the media, including "Is advertising to children wrong?", "Should t;...

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Children's Food

The purpose of this book is to serve as essential reading for those innovating and marketing food pr;...

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Children and Television

Does violence on TV lead to violent behaviour? How does screen time impact child development? What i;...

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