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The Want Makers: Inside the World of Advertising

Revealing, amusing and packed with inside information, The Want Makers is an eye-opening look at the advertising industry and how it;

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Advertising Effect

winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising;

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The Mirror Makers

Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively;

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Mobile Advertising

A practical guide to the emerging mobile advertising market, Mobile Advertising covers all the major topics in this emerging multibillion;

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Online Marketing Inside Out

and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the;

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Comparative Advertising

increasingly around the world-invest a great deal of time and money on ads and campaigns in which they directly identify their competitors or refer;

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Comparative Advertising

increasingly around the world-invest a great deal of time and money on ads and campaigns in which they directly identify their competitors or refer;

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Advertising Campaign Strategy

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION;

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Computational Advertising

in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background;

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Computational Advertising

in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background;

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Advertising, Gender and Society

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal;

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Advertising, Gender and Society

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal;

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The insiders' guide to advertising

of experience in the best advertising agencies in the world, working with some of the biggest brands, they offer a view on how the industry really works;

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What's a Saatchi . . .and How Come We Have Two of Them?

How small and mid-sized independent advertising agencies can develop the right tools for survival. What's a Saatchi...and How Come We Have;

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Global Advertising Practice in a Borderless World

that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising;

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Global Advertising Practice in a Borderless World

that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising;

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Dynamics of International Advertising

Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally;

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Dynamics of International Advertising

Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally;

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Digital Advertising

What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes;

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Inside Intel

The first book on 'the most profitable company on earth', by the bestselling author of Virgin King. Backed by a major promotional campaign;

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Brand New China

and marketing culture of China. Jing Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her;

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Hacker, Maker, Teacher, Thief

What does the industry need to do today (not tomorrow) to stay valuable and relevant? Is digital collaboration the death of idea;

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Advertising Confluence

integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative;

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Advertising to Children in China

This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly;

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Guinness Book of Advertising

This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness;

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Dimensions of Racism in Advertising

Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism;

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The Other Side of Advertising

This memoir of 40 years in the advertising wars is an eye-opening new look atthe world of advertising the way it is in the trenches.;

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