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Practical Guide to Comparative Advertising

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbo;...

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Law of Comparative Advertising

This book consists of a careful analysis of the comparative advertising directive,giving background ;...

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Comparative advertising and price

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Comparative Advertising

From auto insurance to ready-to-eat soups and satellite TV services, both national and local adverti;...

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Comparative Advertising

From auto insurance to ready-to-eat soups and satellite TV services, both national and local adverti;...

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Recent Developments in the Economics of Advertising

The research review discusses important papers in the Economics of Advertising since the Millennium.;...

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Attention, Attitude, and Affect in Response to Advertising

Linked from the days of their origins, psychology and advertising developed as independent disciplin;...

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Attention, Attitude, and Affect in Response to Advertising

Linked from the days of their origins, psychology and advertising developed as independent disciplin;...

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Multiculturalism and Advertising

Few expressions of globalization are as visible, widespread and pervasive as the worldwide prolifera;...

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I Shop in Moscow - Advertising and the Creation of Consumer Culture in Late Tsarist Russia

This groundbreaking book is the first to study the cultural history of advertising in imperial Russi;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference ;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Enforcing Transnational Private Regulation

This important book offers an innovative empirical study of the enforcement of transnational private;...

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Advertising and Popular Culture

Is it possible that consumers exploit advertising even more so than advertising exploits and influen;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and w;...

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Advertising & Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaini;...

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more import;...

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Advertising and Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaini;...

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The insiders' guide to advertising

Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising indu;...

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Ads, Fads And Consumer Culture

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edit;...

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Advertising and Multilingual Repertoires

Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involv;...

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Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a;...

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Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a;...

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