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Recent Developments in the Economics of Advertising

The research review discusses important papers in the Economics of Advertising since the Millennium. It covers embellishments;

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Modeling, Computation And Optimization

This volume provides recent developments and a state-of-the-art review in various areas of mathematical modeling, computation and;

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Competition and Finance

Competition and Finance offers a new, unified treatment of the fields of financial and monetary economics. The first part integrates recent;

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International Economics

. The book covers leading controversies in modelling exchange rates, new protectionism, strategic trade policies and new global developments;

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Advertising, Culture & the Law

, Culture and the Law critically explores legal concepts of the power of advertising in the light of these recent developments in cultural theory;

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Dictionary of Marketing and Advertising

wish to be familiar with marketing and advertising terms. It has been thoroughly up-dated and expanded ensuring it reflects the most recent;

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Social Communication in Advertising

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication;

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The Economics of Advertising

This book brings together over thirty of the most influential previously published articles on the economics of advertising. Topics covered;

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Recent Developments In The Economics Of Education

Recent Developments in the Economics of Education collects together the most important contributions in this rapidly developing field;

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Targeted Advertising Technologies in the ICT Space

In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high;

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Handbook of Media Economics

. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their;

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Dictionary of Business Terms

Expanded with new entries and updated to reflect recent economic developments and the current business climate, this quick-reference;

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Recent Developments in Evolutionary Economics

forces. Exploring the most recent research trends in the field, this volume presents a high quality set of papers indispensable to scholars and;

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Recent Developments in the Economics of Happiness

What makes people happy in life? This crucial question has the potential to shake up economics. In recent years, dissatisfaction with the;

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THE ECONOMICS OF LOCATION

early beginnings in the work of von Thunen to the most recent applications in modern industrial organization and international trade.;

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Handbook of Media Economics, vol 1B

. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their;

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Handbook of Media Economics, vol 1A

. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their;

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Recent Developments in Cultural Economics

with an interest in the 'creative economy'. Recent Developments in Cultural Economics is ideal for undergraduates studying any of these;

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Advertising Cultures

The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. This new salience;

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Advertising Cultures

The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. This new salience;

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Money, Economics & Finance

-frequency trading; policy concerns and recent developments in dark pools in equity trading; the Berne Union; remittances; risk to consumers by;

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Recent Developments in Institutional Economics

The re-emergence of institutional economics in the final quarter of the twentieth century is one of the most important and fruitful;

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Handbook of Regional and Urban Economics

by Volume 4, these articles feature an international approach that positions recent advances within the discipline of economics and society;

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Recent Developments in Antitrust

examine conceptual and empirical issues involved in antitrust policy in light of recent developments in the field.The first three chapters address;

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Work Out Economics 'A' Level

Suitable for use with all Boards' syllabuses, it takes into account the new Economics syllabuses, the new approach to economics;

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Recent Developments in Law and Economics

This three-volume set is an authoritative selection of some of the most important published papers in law and economics. It provides an;

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Recent Developments in the Economics of Sport

in sports goods. Others offer a synthetic view of important recent developments in the field, including the demand for sport, facility finance, the;

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