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Dictionary of Marketing and Advertising

The third edition of the much acclaimed Macmillan Dictionary of Marketing and Advertising , is the definitive resource for all those who;

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Dictionary of Advertising and Marketing Concepts

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring;

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Dictionary of Advertising and Marketing Concepts

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring;

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A Dictionary of Marketing

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional;

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Elsevier's Dictionary of Advertising

development, photography and film-making basics), media, prepress and typography. This dictionary will be of good use to students;

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading;

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading;

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Key Concepts in Marketing and Advertising

This book sheds light on various key terms or jargans that have been used for marketing and advertising. In basic terms, marketing is the;

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Integrated Advertising, Promotion and Marketing Communications

For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements;

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The Emergence of Modern Marketing

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's;

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The Emergence of Modern Marketing

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's;

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Dictionary of Marketing Communications

Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni's Dictionary is the answer. Compact;

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Dictionary of Jargon (Routledge Revivals)

First published in 1987, the Dictionary of Jargon expands on its predecessor Newspeak (Routledge Revivals, 2014) as an authoritative;

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Dictionary of Jargon (Routledge Revivals)

First published in 1987, the Dictionary of Jargon expands on its predecessor Newspeak (Routledge Revivals, 2014) as an authoritative;

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Advertising Research

advertising effectiveness are discussed, with contributions on advertising strategies and branding, advertising creativity, emotional and;

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The Online Advertising Playbook

Praise for The Online Advertising Playbook Finally, someone has documented all we know about online advertising and how to do it right. As;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects;

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Advertising, Promotion and Marketing Communications

Marketing is a significant aspect of business management. It involves market research, targeting and segmentation, pricing and promotion;

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Global and Multinational Advertising

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this;

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Dynamics of International Advertising

Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally;

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Dynamics of International Advertising

Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally;

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Psycholinguistic Phenomena in Marketing Communications

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition discusses all;

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition

Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to;

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Global Marketing & Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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