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The CIM Marketing Dictionary

The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly;

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The CIM Marketing Dictionary

The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly;

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Dictionary of Marketing Communications

Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni's Dictionary is the answer. Compact;

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Essentials Of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategi;...

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Essentials of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategi;...

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Foundations of Marketing Communications

Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques an;...

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Essentials Of Marketing Communications

Essentials of Marketing Communications offers a concise and student-friendly introduction to the pri;...

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Marketing Communications

Marketing Communications: A European Perspective provides an extensive overview of the key concepts,;...

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Integrated Marketing Communications

Integrated Marketing Communications, 2eDavid Pickton and Amanda Broderick Integrated Marketing Commu;...

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Marketing Communications

Learn the techniques and applications of marketing communications in a European context Marketing Co;...

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Marketing Communications

Marketing Communications, 5th edition is the most complete and accessible introduction to marketing ;...

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Dictionary of Media and Communication Studies

The Watson and Hill dictionary has long been a classic of its kind and a 'must' for university and college booklists. This seventh edition;

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Marketing Communications

Marketing Communications: A European Perspective is the perfect resource for European students of ma;...

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Marketing Communications Classics

Marketing Communications Classics brings together, for the first time, a selection of classic and co;...

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Successful Marketing Communications

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practi;...

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Successful Marketing Communications

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practi;...

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Marketing Communications

The new edition of Marketing Communications delivers a rich blend of theory with examples of contemp;...

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Marketing Communications

This seventh edition of Marketing Communications provides both a rich source of theory and an invalu;...

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Marketing Communications

Marketing Communications, by Rossiter and Bellman, is the definitive new text in the field. It is th;...

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Marketing Communications

Marketing Communications provides a detailed study of the practical and theoretical frameworks under;...

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Integrated Marketing Communications: Integrated Marketing Communications Plan

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Marketing Communications

Marketing Communications: A European Perspective provides an extensive overview of the key te;...

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with ;...

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with ;...

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Marketing Communications in the Pharmaceutical Industry

This book examines the principal elements in the marketing communications process. It is helpful for;...

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The Handbook of International Marketing Communications

This text meets the needs of modern marketers by equipping them with specialised marketing communica;...

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Marketing Communications

John Egan draws on both his industry and academic background to explain the why as well as the how o;...

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