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Integrated Marketing Communications: Integrated Marketing Communications Plan

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Integrated Advertising, Promotion and Marketing Communications

For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements;

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Mylab Marketing with Pearson Etext -- Access Card -- For Integrated Advertising, Promotion, and Marketing Communications

Mymarketinglab with Pearson Etext -- Standalone Access Card -- For Integrated Advertising, Promotion, and Marketing Communications;

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition

For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated;

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A Primer for Integrated Marketing Communications

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students;

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A Primer for Integrated Marketing Communications

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students;

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Integrated Marketing Communications

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects;

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Integrated Advertising, Promotion And Marketing Communications With Mymarketinglab

For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at;

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Integrated Marketing Communications

Integrated Marketing Communications challenges business to confront a fundamental dilemma in today's marketing--the fact that mass media;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition discusses all;

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Integrated Marketing Communications

Integrated Marketing Communications, 2eDavid Pickton and Amanda Broderick Integrated Marketing Communications, 2e takes into account all;

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Integrated Advertising, Promotion And Marketing Communications

For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at;

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

Emphasizing the importance of integrated marketing communications concepts in all aspects of an IMC program, this textbook discusses the;

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Introduction to Marketing Communications

the tools and techniques needed to create an integrated approach. Many real-world and international examples are presented, providing a;

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Communicating Globally

Corporate Globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing;

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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications The second edition of the Handbook;

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Strategic Integrated Marketing Communications

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective;

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Advertising, Promotion, and other aspects of Integrated Marketing Communications

research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING;

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Integrated Advertising, Promotion, and Marketing Communication plus Pearson MyLab Marketing with Pearson eText, Global Edition

Integrated Advertising, Promotion, and Marketing Communication plus Pearson MyLab Marketing with Pearson eText, Global Edition 8e editie;

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The New Marketing Paradigm

This book tells why mass marketing no longer works - and shows how integrated communications programs can respond to each customer.;

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The New Integrated Direct Marketing

, sales promotion and advertising - both separately and in conjunction so that the reader can see how to structure integrated marketing programmes;

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In what ways did integrated marketing communications aid the Welsh Government's Year of Adventure campaign?

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Marketing

The customer value theme is integrated throughout this text and marketing communications, services marketing, global marketing and;

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Principles of Integrated Marketing Communications

challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and;

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Strategic Integrated Marketing Communications

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated;

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Strategic Integrated Marketing Communications

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated;

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