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Marketing Communications

introduction to the discipline.;

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Essentials Of Marketing Communications

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing;

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Marketing Communications

Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It;

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A Primer for Integrated Marketing Communications

studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the;

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A Primer for Integrated Marketing Communications

studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the;

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Marketing Communications

Marketing Communications blends inspired examples with wide-ranging theories and applications to provide a complete introduction to this;

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Introduction to Marketing Communications

The goal is to present the wide range of communication messages and the sources that produce them and then show how they can be used for;

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Essentials Of Marketing Communications

processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well;

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Essentials of Marketing Communications

processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well;

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Foundations of Marketing Communications

is geared towards both undergraduate and postgraduate students who want to extend their knowledge of marketing communications;

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Introduction to Advertising and Promotion

This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and;

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AMA Handbook For Managing Business To Business Marketing Communications

With communications occupying the key role in business to business marketing there is a need for professionals to fully grasp its;

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Marketing Management Concepts and Tools

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the;

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Successful Marketing Communications

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject;

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Successful Marketing Communications

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject;

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Integrated Marketing Communications

this edition to make the three marketing communications models more explicit. Each model is clearly displayed graphically at the beginning;

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Marketing Communications

, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date;

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Marketing Communications

, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands;

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Marketing Communications

, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to;

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Marketing Communications

John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.;

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Integrated Advertising, Promotion and Marketing Communications

For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements;

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Marketing Communications

perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive;

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Marketing Communications

perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive;

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Sports Sponsorship And Marketing Communications

in sport sponsoring and how sponsors can utilise sport sponsoring to achieve brand and sales-related objectives. This book provides a truly;

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition

Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to;

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The Evolution of Integrated Marketing Communications

Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have;

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The Evolution of Integrated Marketing Communications

Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have;

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