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A Primer for Integrated Marketing Communications

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students;

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A Primer for Integrated Marketing Communications

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students;

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Integrated Marketing Communications: Integrated Marketing Communications Plan

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Mylab Marketing with Pearson Etext -- Access Card -- For Integrated Advertising, Promotion, and Marketing Communications

Mymarketinglab with Pearson Etext -- Standalone Access Card -- For Integrated Advertising, Promotion, and Marketing Communications;

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Integrated Advertising, Promotion and Marketing Communications

For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements;

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition

For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated;

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Integrated Advertising, Promotion And Marketing Communications With Mymarketinglab

For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at;

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Integrated Marketing Communications

Integrated Marketing Communications, 2eDavid Pickton and Amanda Broderick Integrated Marketing Communications, 2e takes into account all;

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Integrated Marketing Communications

Integrated Marketing Communications challenges business to confront a fundamental dilemma in today's marketing--the fact that mass media;

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Integrated Marketing Communications

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing;

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Strategic Integrated Marketing Communications

. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target;

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Integrated Advertising, Promotion And Marketing Communications

For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at;

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Communicating Globally

Corporate Globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing;

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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications The second edition of the Handbook;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects;

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The New Integrated Direct Marketing

integrated communications agency should look and how it should be structured for maximum effectiveness. Case studies from companies such as Microsoft;

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Principles of Integrated Marketing Communications

challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and;

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

Emphasizing the importance of integrated marketing communications concepts in all aspects of an IMC program, this textbook discusses the;

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Integrated Advertising, Promotion, and Marketing Communication plus Pearson MyLab Marketing with Pearson eText, Global Edition

Integrated Advertising, Promotion, and Marketing Communication plus Pearson MyLab Marketing with Pearson eText, Global Edition 8e editie;

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Introduction to Marketing Communications

the tools and techniques needed to create an integrated approach. Many real-world and international examples are presented, providing a;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition discusses all;

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Integrated Retail Marketing Communication

The book offers a comprehensive review and analysis of various facets of retail communications, strategy and application. The author, with;

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Kellogg on Integrated Marketing

. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps;

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Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and;

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IMC

if it had intended to refer to integrated marketing communications. IMC is aiming to provide a consistent and effective message to the;

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Strategic Integrated Marketing Communications

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated;

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Strategic Integrated Marketing Communications

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated;

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