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Relationship Marketing

what has been described as 'marketing's new paradigm'. New prequel Chapter 1A detailing the progression of marketing beyond the traditional;

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Urban Destination Marketing Contempry Eu

analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a paradigm change. The new theory;

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Urban Destination Marketing in Contemporary Europe

analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a paradigm change. The new theory;

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Future of Tourism Marketing

processes, service standards, and management mindsets. Meanwhile, consumers are also adapting to the new marketing paradigm. Researchers are;

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The New Marketing Paradigm

This book tells why mass marketing no longer works - and shows how integrated communications program;...

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A New Paradigm in Marketing - The Service Dominant Logic: Academia's Reactions to the Theory of Vargo and Lusch

a New Dominant Logic for Marketing in the Journal of Marketing, dealing with a potentially new paradigm for marketing. The publication has;

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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and;

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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and;

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Strategic Marketing and the Future of Consumer Behaviour

structure and functioning of markets and will require companies to consider new strategic options. The new marketing paradigm questions the;

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e-Marketing

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm;

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e-Marketing

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm;

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Global Marketing Management

Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing. Rather than being bound by the;

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Global Marketing Management

Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing. Rather than being bound by the;

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Strategy & Process In Marketing

Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift;

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Digital Marketing Strategies and Models for Competitive Business

technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from;

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Implicative Marketing

in the firing line of a combat focused on greater social responsibility and environmental sustainability. Thanks to new ways of understanding;

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Implicative Marketing

in the firing line of a combat focused on greater social responsibility and environmental sustainability. Thanks to new ways of understanding;

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Sensory Marketing

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating;

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Sensory Marketing

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating;

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Sensory Marketing

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating;

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Philosophy of Marketing

How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this;

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Relationship Marketing Exploring Relatio

, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the;

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Enterprise Marketing Management

A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group;

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Pharmaceutical Marketing

Pharmaceutical Marketing will provide students and new industry professionals with a thorough overview of the general principles;

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H2H Marketing

demonstrate the new marketing paradigm with the H2H Marketing Model, which incorporates Design Thinking, Service-Dominant Logic and the latest;

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Brand Building Marketing Key Emerging Ma

complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the;

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Quantum Marketing

, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very;

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Einde inhoud

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