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Controversy in Marketing Theory

In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the philosophy debates raging;

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Marketing Theory

in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit;

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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the philosophy debates raging;

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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

subject of marketing. It moves the orientation of marketing from a market to philosophy where customers are promoted to, targeted, and captured;

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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

subject of marketing. It moves the orientation of marketing from a market to philosophy where customers are promoted to, targeted, and captured;

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Integrated Marketing Communication

, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each;

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Integrated Marketing Communication

, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each;

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Marketing Methods to Improve Company Strategy

Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs, considering the;

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Marketing Methods to Improve Company Strategy

Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs, considering the;

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Marketing Classics

, Frederick Webster Jr, Sidney J. Levy, Jagdish Sheth and Philip Kotler are retained. The articles are divided into four parts: Marketing Philosophy;

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Public Sector Marketing

. The main theme of the book is creating value for stakeholders through a philosophy based on setting a vision, creating and communicating the;

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Rethinking Marketing

challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the;

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Principles of Marketing

reasons and importance of marketing; marketing philosophy; buyer and consumer behaviour; national branding; marketing research; the 4 Ps;

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An Eye Opener for Small Medium Enterprises (Sme's)

projects to completion. In the face of intense, worldwide competition many organizations have reorganized around a philosophy of innovation;

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From Art to Marketing

management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub;

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Charity Marketing

. The book is in three sections: part 1 describes the philosophy, framework and tools of marketing looking at classical marketing theory and how;

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Marketing Activities

and initiatives companies can establish. Due to combining ethical theory and philosophy with practical marketing activities, this paper;

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Marketing Planning Guide

of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new;

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Marketing

marketing philosophy can add much strategic direction and market insight to an organization's strategizing. The world for marketers has gone digital;

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Green Marketing in a Unified Europe

position themselves through an environment-friendly philosophy or through a stronger pro-environment stance.Marketing professionals, academics;

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Montessori, Dewey, and Capitalism

Kirkpatrick (international business and marketing, California State Polytechnic U., Pomona) presents a philosophy of education for scholars;

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Measurement in Marketing Research

shortcomings, and suggests an alternative framework of measurement based on the philosophy of Rasch modelling. In the Rasch model great importance;

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Marketing Concepts & Strategies (with CourseMate and eBook Access Card)

programs, the marketing philosophy can add much strategic direction and market insight to an organization's strategizing.The world for;

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A Course in Behavioral Economics

comparing and contrasting them to mainstream (neoclassical) economics. Ideal for advanced undergraduate students of economics, philosophy;

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Philosophy of Marketing

How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in;...

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Brain Surfing

life philosophy. One minute you'll learn about smart brands on the other side of the world, the next you'll be inspired to take off on your own;

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Improving Your Measurement of Customer Satisfaction

Marketing Metrics President Vavra (Pace U.; White Plains, NY) details the philosophy and key issues of customer satisfaction measurement;

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