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Humanistic Marketing

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing;...

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Rethinking Prestige Branding

What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite b;...

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Rethinking Prestige Branding

What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite b;...

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Rethinking Marketing

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks ;...

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Rethinking Marketing

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks ;...

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Rethinking Marketing

`This is an important text. It brings together critical reflections on the discipline's contribution;...

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Romancing the Market

Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer rese;...

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Romancing the Market

Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer rese;...

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Rethinking the Anthropology of Love and Tourism

Rethinking the Anthropology of Love and Tourism is a comprehensive analysis of love and tourism. Sag;...

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Attracting Investors

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can ;...

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Rethinking Business-to-business Marketing

It is often said that business-to-business purchasing decisions, unlike consumer spending, are based;...

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Social Media for Fashion Marketing

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show ho;...

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Rethinking Marketing

This book is the result of a seminar in Spring 2003 that brought together senior marketing Professor;...

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Rethinking The Sales Force

Sales forces that simply communicate value to customers are doomed to fail - sales must begin to cre;...

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Rethink

After darkness, there is always light In a time of increasing uncertainty, Rethink offers a guid;...

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Rethink

After darkness, there is always light In a time of increasing uncertainty, Rethink offers a guide;...

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Rethinking Children as Consumers

Children are significant consumers of services such as health, welfare, educational institutions and;...

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Rethinking Children As Consumers

Children are significant consumers of services such as health, welfare, educational institutions and;...

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Converge

The leaders of Razorfish share their strategies for merging marketing and IT To create rich, techn;...

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Rethinking Aging

For those fortunate enough to reside in the developed world, death before reaching a ripe old age is;...

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Rethinking Hadith Methodology

Rethinking Hadith Methodology;...

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Handbook of Service Marketing Research

This is an essential resource for managers and scholars interested in services marketing. It covers ;...

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Handbook of Service Marketing Research

This is an essential resource for managers and scholars interested in services marketing. It covers ;...

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Rethinking the Life Cycle

Rethinking the Life Cycle is een boek van A. Bryman;...

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Rethinking the Concept of the Grotesque

Rethinking the Concept of the Grotesque: Crashaw, Baudelaire, Magritte;...

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Rethinking Marxism

First published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.;...

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Rethinking the Concept of the Grotesque

Rethinking the Concept of the Grotesque: Crashaw, Baudelaire, Magritte;...

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