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Handbook of Services Marketing and Management

marketing today. Editors Swartz and Iacobucci have recruited many of the leading names in service research to write the chapters in the book;

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Handbook of Service Marketing Research

-Flagler Business School, USThe Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing;

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Handbook of Service Marketing Research

-Flagler Business School, USThe Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing;

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The Routledge Handbook of Service Research Insights and Ideas

The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding;

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Marketing Campaign Handbook

This handbook will give you a step by step guide to creating a successful marketing campaign so that;...

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Managing Service Firms

of marketing as a managerial practice. Skalen focuses in particular on the managerial research tradition and managerial practice referred to as service;

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Managing Service Firms

of marketing as a managerial practice. Skalen focuses in particular on the managerial research tradition and managerial practice referred to as service;

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Research On International Service Marketing

Volume 15 of Advances in International Marketing explores the current research in international service marketing through the eyes;

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Strategic Marketing for Educational Institutions

of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective;

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Handbook of Research on Mobile Marketing Management

The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing;

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The SAGE Handbook of Marketing Ethics

This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field;

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Handbook of Niche Marketing

in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource;

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Handbook of Niche Marketing

in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource;

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Research Handbook of Innovation and Creativity for Marketing Management

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management;

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Research Handbook of Innovation and Creativity for Marketing Management

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management;

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Service Marketing Strategies for Small and Medium Enterprises

of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an;

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Cambridge Marketing Handbook

A straightforward guide to the key things that all marketers need to know about marketing research. This handbook takes the reader step by;

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Handbook of Research on Service-Oriented Systems and Non-Functional Properties

The Handbook of Research on Non-Functional Properties for Service-Oriented Systems: Future Directions unites different approaches and;

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Handbook of Consumer Psychology

at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well;

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Handbook of Hospitality Marketing Management

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future;

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Handbook of Pricing Research in Marketing

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary;

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Handbook of Pricing Research in Marketing

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary;

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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;

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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;

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Handbook of Marketing Research Methodologies for Hospitality and Tourism

Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on;

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Handbook of Marketing Research Methodologies for Hospitality and Tourism

Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on;

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The Palgrave Handbook of Global Perspectives on Emotional Labor in Public Service

its disavowal of the emotive component to public service delivery. Providing a comprehensive and comparative overview of the current research;

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