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Research Handbook of Innovation and Creativity for Marketing Management

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management;

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Research Handbook of Innovation and Creativity for Marketing Management

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management;

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Oxford Handbook of Innovation Management

management. The book addresses the traditional concerns of innovation management-such as managing R&D, intellectual property, and creativity, and the;

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Handbook of the Management of Creativity and Innovation

Handbook of the Management of Creativity and Innovation: Theory and Practice is a collection of theories and practices for the effective;

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Creativity in Product Innovation

Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain;

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Creativity in Product Innovation

Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain;

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Handbook of Research on Mobile Marketing Management

The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing;

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Hospitality and Tourism

Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality;

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The Palgrave Handbook of Creativity and Culture Research

research. The theoretical and methodological innovations emerging from the joint study of creativity and culture highlight the role of creativity;

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The Role of Creativity in the Management of Innovation

The effective management of innovation is integral to the development of any business. Emphasis is placed on the role of creativity as a;

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Creativity and Marketing

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study;

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Managing Creativity in Organizations

and practices in the management of organizational creativity and innovation. The research is based on management practices in four companies;

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Creativity and Strategic Innovation Management

Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and;

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Creativity and Strategic Innovation Management

Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and;

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The Handbook of Technology and Innovation Management

studying technology and innovation management The book will include 15-20 original essays by leading authors chosen for their key contribution to;

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Handbook of Management and Creativity

students of management and creativity, as well as researchers interested in applying creativity research to industry. Contributors include: N;

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Handbook of Management and Creativity

students of management and creativity, as well as researchers interested in applying creativity research to industry. Contributors include: N;

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Adoption of Innovation

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that;

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Adoption of Innovation

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that;

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The Oxford Handbook of Group Creativity and Innovation

basis for the practice of collaborative innovation and future research. It draws from a broad range of research perspectives including;

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Handbook of Organizational Creativity

: provides a historical review of organizational creativity theory and research presents critical reviews and summaries of research on micro;

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Handbook of Organizational Creativity

historical review of organizational creativity theory and research presents critical reviews and summaries of research on micro, meso, and macro;

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Creativity and Innovation in Business and Beyond

and management, this volume explores the manifold avenues for creativity and innovation at many levels including nation, region, city;

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Creativity and Innovation in Business and Beyond

and management, this volume explores the manifold avenues for creativity and innovation at many levels including nation, region, city;

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Business Creativity and Innovation

Innovation is ideal for undergraduate and graduate courses in business innovation, product development, strategic management, business leadership;

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Technological Innovation

for innovation and technology, the study of innovation sources, the strategic management of innovation and technology, innovation enablers;

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The Global Management of Creativity

of creativity and innovation. It is also suitable for those who are interested in industrial economics, management of technology, and innovation and;

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