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The Global Management of Creativity

idea to its successful execution and international diffusion. The Global Management of Creativity gives a clear framework for analyzing;

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Global Branding and Country of Origin

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the;

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Global Branding and Country of Origin

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the;

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Research Handbook of Innovation and Creativity for Marketing Management

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management;

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Research Handbook of Innovation and Creativity for Marketing Management

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management;

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Creativity, Innovation and the Cultural Economy

This collection brings together international experts from different continents to examine creativity and innovation in the cultural;

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Creativity, Innovation and the Cultural Economy

This collection brings together international experts from different continents to examine creativity and innovation in the cultural;

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Managing Creativity in Organizations

detail how it is achieved. The first part of the book critically reviews the literature on creativity. The second half explores the management;

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Creativity and Perception in Management

Creativity and Perception in Management is a textbook revealing the importance of creativity and innovation in today's organizations;

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Creativity and Perception in Management

Creativity and Perception in Management is a textbook revealing the importance of creativity and innovation in today's organizations;

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Management & Creativity

This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the;

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Management and Creativity

This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the;

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The Economics of Creativity

the economics of knowledge, the economics of science and innovation management. This book brings together a panel of theoretical and empirical;

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The Economics of Creativity

the economics of knowledge, the economics of science and innovation management. This book brings together a panel of theoretical and empirical;

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Creativity and Strategic Innovation Management

Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and;

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Creativity and Strategic Innovation Management

Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and;

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Managing Networks of Creativity

The aim of the Managing Networks of Creativity is to improve our understanding of creativity and the management of creativity, as discussed;

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Managing Networks of Creativity

The aim of the Managing Networks of Creativity is to improve our understanding of creativity and the management of creativity, as discussed;

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Handbook of the Management of Creativity and Innovation

Handbook of the Management of Creativity and Innovation: Theory and Practice is a collection of theories and practices for the effective;

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Creativity in Management Education

This book proposes a new way to consider creativity in management education, inviting educators to rediscover themselves in the process;

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Creativity in Management Education

This book proposes a new way to consider creativity in management education, inviting educators to rediscover themselves in the process;

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Creativity and Marketing

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study;

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The Role of Creativity in the Management of Innovation

The effective management of innovation is integral to the development of any business. Emphasis is placed on the role of creativity as a;

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Creative, Efficient, and Effective Project Management

Project Management supplies an in-depth discussion of creativity and its relationship to project management. Specifically, it explains how the;

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Creative, Efficient, and Effective Project Management

Project Management supplies an in-depth discussion of creativity and its relationship to project management. Specifically, it explains how the;

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Public Relations and the Power of Creativity

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity;

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Organizational Behaviour

diversity, creativity, and change management - all within the framework of current global employment standards and best practices.;

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