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Creativity and Marketing

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study;

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Research Handbook of Innovation and Creativity for Marketing Management

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management;

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Research Handbook of Innovation and Creativity for Marketing Management

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management;

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Preface to Marketing Management

-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.;

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Creativity in Product Innovation

described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used;

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Creativity in Product Innovation

described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used;

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Marketing Management

> For marketing professionals who place special emphasis to creativity and imagination in marketing management. ;

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Advertising And Anthropology

, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive;

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Advertising & Anthropology

, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive;

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Marketing Communications

includes coverage of topics such as ethics, creativity in advertising, consumer groups and trends. Featuring case studies, it is intended for;

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Global Branding and Country of Origin

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the;

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Global Branding and Country of Origin

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the;

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Juicing the Orange

Too many companies think creativity means throwing money into marketing efforts and giving lip service to out of the box thinking. But;

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Creative Marketing

art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success;

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Free Prize Inside!

importance of creativity, initiative, and strategy. Reprint.;

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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique;

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Tourism, Creativity and Development

tourism'. Why has 'creativity' become such an important aspect of development strategies and of tourism development in particular? Why is this;

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Tourism, Creativity and Development

tourism'. Why has 'creativity' become such an important aspect of development strategies and of tourism development in particular? Why is this;

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Creativity and Data Marketing

provides vital insights into market dynamics, consumer behaviour, as well as the relationships we value and the culture we live in. Creativity and;

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Retail Marketing

of flair and creativity. Current and emerging techniques are analysed, but no universal solutions are prescribed. The approach is to encourage;

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Handbook of Organizational Creativity

: provides a historical review of organizational creativity theory and research presents critical reviews and summaries of research on micro;

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Handbook of Organizational Creativity

historical review of organizational creativity theory and research presents critical reviews and summaries of research on micro, meso, and macro;

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Marketing Excellence 2

marketing techniques in action, all are consistent in one thing: all showcase great strategic thinking, inspiring creativity and faultless execution;

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Welcome to the Creative Age

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically;

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Marketing In Creative Industries

a suitable managerial model for effective marketing. Based around three key concepts of creativity, customer experience and customer value;

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Marketing in Perspective (RLE Marketing)

importance of three interrelated ingredients - productivity, integration and creativity, for success in an increasingly demanding and cost-effective;

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Converge

, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity;

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