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Marketing In Creative Industries

This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide;

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Marketing Strategy for the Creative and Cultural Industries

creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact;

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The Disappearing Product Marketing and Markets in the Creative Industries

for marketing in the creative industries. Using theoretical models and extensive practical examples, this book challenges cultural producers;

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The Disappearing Product

for marketing in the creative industries. Using theoretical models and extensive practical examples, this book challenges cultural producers;

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Tourism and the Creative Industries

This book focuses on the theoretical, policy and practice linkages and disjunctures between tourism and the creative industries. There are;

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Tourism and the Creative Industries

This book focuses on the theoretical, policy and practice linkages and disjunctures between tourism and the creative industries. There are;

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Entrepreneurship for the Creative and Cultural Industries

to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business;

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Managing the Arts and Culture

" in the creative industries.;

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Global Creative Industries

The creative industries are the subject of growing attention among policy-makers, academics, activists, artists and development specialists;

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Global Creative Industries

The creative industries are the subject of growing attention among policy-makers, academics, activists, artists and development specialists;

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Creative Industries and Economic Evolution

This insightful book offers a new way of looking at the arts, culture and the creative industries from the perspective of evolutionary;

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Creative Industries and Economic Evolution

This insightful book offers a new way of looking at the arts, culture and the creative industries from the perspective of evolutionary;

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The Future of Creative Work Creativity and Digital Disruption

approach incorporating creative industries studies, business, education and economics, the book analyses the technological drivers of disruption;

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The Oxford Handbook of Creative Industries

The Oxford Handbook of Creative Industries is a reference work, bringing together many of the world's leading scholars in the application;

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Careers in Creative Industries

, fashion design, and architecture as creative industries. This format facilitates comparative analysis of central features of career-making within;

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A Research Agenda for Creative Industries

of creative industries has become a widely recognised policy paradigm adopted in numerous countries, agencies and educational institutions around the;

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Creative Industries and Urban Development

The concept of creative industries has developed considerable academic and policy momentum in the 21st century. There has been a connection;

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Creative Industries and Urban Development

The concept of creative industries has developed considerable academic and policy momentum in the 21st century. There has been a connection;

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Creating Economy

vaunted 'creative economy', the creative industries, and is increasingly a focus of public policy. But what is economic about creativity? How can;

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Introducing the Creative Industries

A much needed textbook taking students through both the theory and practice of both studying and working in the creative industries.;

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Leadership in the Creative Industries

A groundbreaking book that explores the theory and practice of leading in the creative workplace Leadership in the Creative Industries;

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Leadership in Creative Industries - Principles and Practice

A groundbreaking book that explores the theory and practice of leading in the creative workplace Leadership in the Creative Industries;

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Creative Labour

contemporary media industries: television, recording and magazine publishing. This research draws on a number of methods: semi;

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Managing Organizations in the Creative Economy

The creative and cultural industries represent a growing and important sector in the global economy. Thriving in these industries;

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Managing Organizations in the Creative Economy

The creative and cultural industries represent a growing and important sector in the global economy. Thriving in these industries;

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Entrepreneurship and the Creative Economy

industries that it encompasses, is increasingly important in the 21st century's global economy. In challenging economic conditions, creative;

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Creative Economy and Culture: Challenges, Changes and Futures for the Creative Industries

An authoritative exploration of the current state of the creative industries, showing how students, researchers, entrepreneurs;

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