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Marketing Strategy for the Creative and Cultural Industries

of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural;

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The Disappearing Product Marketing and Markets in the Creative Industries

for marketing in the creative industries. Using theoretical models and extensive practical examples, this book challenges cultural producers;

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The Disappearing Product

for marketing in the creative industries. Using theoretical models and extensive practical examples, this book challenges cultural producers;

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Marketing In Creative Industries

strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and identifying and recommending;

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Tourism and the Creative Industries

This book focuses on the theoretical, policy and practice linkages and disjunctures between tourism and the creative industries. There are;

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Tourism and the Creative Industries

This book focuses on the theoretical, policy and practice linkages and disjunctures between tourism and the creative industries. There are;

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Innovation in the Cultural and Creative Industries

industries (CCIs). These changes present new challenges for CCIs that require original and inventive answers. Innovation in the Cultural and;

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Entrepreneurship for the Creative and Cultural Industries

to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business;

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Competitive Marketing Strategy for Europe

. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range;

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Managing the Arts and Culture

Managing cultural organisations requires insight into a range of areas including marketing, fundraising, programming, finances, and;

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Technology and Creativity

This edited book explores the digital challenge for cultural-creative organizations and industries, and its impact on production, meaning;

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Technology and Creativity

This edited book explores the digital challenge for cultural-creative organizations and industries, and its impact on production, meaning;

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Global Creative Industries

: industries; production; consumption; markets; places; and policies. Designed for the non-specialist, the text includes insightful and wide-ranging;

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Global Creative Industries

: industries; production; consumption; markets; places; and policies. Designed for the non-specialist, the text includes insightful and wide-ranging;

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Influencer Marketing Strategy

presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer;

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Influencer Marketing Strategy

presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer;

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Creative Industries and Economic Evolution

This insightful book offers a new way of looking at the arts, culture and the creative industries from the perspective of evolutionary;

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Creative Industries and Economic Evolution

This insightful book offers a new way of looking at the arts, culture and the creative industries from the perspective of evolutionary;

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Tourism, Creativity and Development

creativity including: creative spaces and places such as cultural and creative clusters and ethnic precincts; the role of the creative industries and;

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Tourism, Creativity and Development

creativity including: creative spaces and places such as cultural and creative clusters and ethnic precincts; the role of the creative industries and;

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Careers in Creative Industries

to Danish fashion, this book is a valuable reference for scholars of the creative and cultural industries and important reading for thoser;

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Labour, Policy, and Ideology in East Asian Creative Industries

of different industries - cinema, television, graphic design, fashion, and literature. The authors include sociologists, anthropologists, and cultural;

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Labour, Policy, and Ideology in East Asian Creative Industries

of different industries - cinema, television, graphic design, fashion, and literature. The authors include sociologists, anthropologists, and cultural;

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Artist Management

Artists are creative workers who drive growth in the creative and cultural industries. Managing artistic talent is a unique challenge, and;

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Artist Management

Artists are creative workers who drive growth in the creative and cultural industries. Managing artistic talent is a unique challenge, and;

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Innovative and Creative Industries in Hong Kong

The experience of Hong Kong's innovative and creative industries and the challenges they face serves as an important case study for other;

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Innovative and Creative Industries in Hong Kong

The experience of Hong Kong's innovative and creative industries and the challenges they face serves as an important case study for other;

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