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The Disappearing Product Marketing and Markets in the Creative Industries

products and monopolising consumer attention. Bilton's analysis focuses on how the creative industries must respond to these structural changes;

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The Disappearing Product

products and monopolising consumer attention. Bilton's analysis focuses on how the creative industries must respond to these structural changes;

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Marketing Strategy for the Creative and Cultural Industries

creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact;

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Marketing In Creative Industries

strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and identifying and recommending;

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Creative Industries and Economic Evolution

This insightful book offers a new way of looking at the arts, culture and the creative industries from the perspective of evolutionary;

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Creative Industries and Economic Evolution

This insightful book offers a new way of looking at the arts, culture and the creative industries from the perspective of evolutionary;

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Entrepreneurship for the Creative and Cultural Industries

to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business;

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Tourism and the Creative Industries

This book focuses on the theoretical, policy and practice linkages and disjunctures between tourism and the creative industries. There are;

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Tourism and the Creative Industries

This book focuses on the theoretical, policy and practice linkages and disjunctures between tourism and the creative industries. There are;

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Handbook of Niche Marketing

, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen;

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Handbook of Niche Marketing

, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen;

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Global Creative Industries

The creative industries are the subject of growing attention among policy-makers, academics, activists, artists and development specialists;

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Global Creative Industries

The creative industries are the subject of growing attention among policy-makers, academics, activists, artists and development specialists;

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The Oxford Handbook of Creative Industries

, while business people from established companies and entrepreneurs revaluate and innovate their models in creative industries. The Handbook;

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Frontiers of Creative Industries

. The volume concludes with an Afterword examining research on creative industries as a form of cultural product and a category in itself.;

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Devising Consumption

The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty;

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Devising Consumption

The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty;

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Marketing IT Products and Services

Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services;

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Marketing IT Products and Services

Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services;

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The Media Industries and Their Markets

This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand;

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Creating Economy

vaunted 'creative economy', the creative industries, and is increasingly a focus of public policy. But what is economic about creativity? How can;

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Product Marketing For Technology Companies

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as;

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Analytic and Strategic Approaches to the Development of International (European) Markets

general approach. The market research and defining the appropriate strategies where focused on the company's product portfolio. The products are;

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Technology and Creativity

This edited book explores the digital challenge for cultural-creative organizations and industries, and its impact on production, meaning;

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Technology and Creativity

This edited book explores the digital challenge for cultural-creative organizations and industries, and its impact on production, meaning;

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Marketing Tourism Products

specifically for students and future managers in these industries, it presents material in a clear and concise way which stresses how the tourism;

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Marketing of Processed Fruit and Vegetable

of personnel, promotional problems, raw materials and competitiveness of the product in terms of quality and price.;

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