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Creativity and Data Marketing

Data Marketing helps marketers access this data, find meaning in it and leverage it creatively to gain a competitive advantage. Creativity;

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Creativity and Marketing

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study;

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Research Handbook of Innovation and Creativity for Marketing Management

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management;

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Research Handbook of Innovation and Creativity for Marketing Management

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management;

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Converge

at cloud computing, data- and API-enabled creativity, ubiquitous computing, and more, Converge presents a roadmap to success. Explains how;

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Preface to Marketing Management

-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.;

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Marketing Research

definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies;

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Creativity in Product Innovation

described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used;

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Creativity in Product Innovation

described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used;

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Marketing and Smart Technologies

intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and;

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Marketing Management

> For marketing professionals who place special emphasis to creativity and imagination in marketing management. ;

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DataFirst Marketing

, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has;

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Big Data Marketing Engage Your Customer

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught;

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Advertising And Anthropology

, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive;

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Marketing AI(TM)

process-in ways that no conventional strategy can provide. In an era when creativity and simple data collection may not be enough to drive;

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Advertising & Anthropology

, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive;

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Marketing Communications

includes coverage of topics such as ethics, creativity in advertising, consumer groups and trends. Featuring case studies, it is intended for;

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Using Artificial Intelligence in Marketing

human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key;

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Marketing Analytics

Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big;

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Global Branding and Country of Origin

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the;

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Global Branding and Country of Origin

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the;

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The Digital Marketer

targeting and positioning practices for today's digital era * How customer insights derived from big and small data and analytics, combined with;

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Advanced Digital Marketing Strategies in a Data-Driven Era

. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user;

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Data Driven Marketing For Dummies

Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to;

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Juicing the Orange

Too many companies think creativity means throwing money into marketing efforts and giving lip service to out of the box thinking. But;

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Data Analytics in Marketing, Entrepreneurship, and Innovation

activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models;

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Econometric Models In Marketing

Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are;

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