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Marketing In Creative Industries

This vibrant textbook addresses the specific challenges of marketing in the creative industries, whi;...

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Marketing Strategy for the Creative and Cultural Industries

Developing and executing marketing strategies is a vital aspect of any business and few books curren;...

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Creative Marketing

Creative Marketing has been written in response to the continued failure to address the theory/pract;...

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Creative Arts Marketing

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remai;...

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Creative Marketing Tools for Coaches

Professional coaches are often great at what they do, but hate or fear marketing their practice to c;...

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The Disappearing Product Marketing and Markets in the Creative Industries

'Chris Bilton pursues a critical issue for everyone in arts and entertainment. The giants of the int;...

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Integrated Marketing Communication Creative Strategy from Idea to Implementation

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach t;...

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The Disappearing Product

'Chris Bilton pursues a critical issue for everyone in arts and entertainment. The giants of the int;...

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Integrated Marketing Communication

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach t;...

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Integrated Marketing Communication

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach t;...

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Creative Arts Marketing

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remai;...

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Brilliant Marketing

Marketing. Everyone knows it's really hard to do well and marketers have never been under so much pr;...

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Integrated Marketing Communication

A newer edition of this book is available. See the new edition's page at the following address: http;...

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Essential guide to marketing planning

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your kno;...

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Marketing Research for Non-Profit, Community and Creative Organizations

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide t;...

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Marketing Research For Non-Profit, Community And Creative Or

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide t;...

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The Mindful Marketer

As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows manage;...

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The Mindful Marketer

As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows manage;...

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Marketing Masters

The tools found in Marketing Masters can be successfully implemented by entrepreneurs, Fortune 500;...

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Cracking the Ad Code

Do you need to produce successful creative ideas in advertising? If so, then you need this book. For;...

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Cracking the Ad Code

Do you need to produce successful creative ideas in advertising? If so, then you need this book. For;...

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Developing a Creative and Innovative Integrated Marketing Communication Plan

For advertising and marketing courses in the schools of business and journalism. Able to be ;...

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Visual Marketing

Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web;...

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Five Steps to Creative Marketing

Every business needs marketing to grow. All across the world, marketing and sales people are trying ;...

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Fashion Marketing and Communication

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of ;...

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Fashion Marketing and Communication

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of ;...

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