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Five Steps to Creative Marketing

Every business needs marketing to grow. All across the world, marketing and sales people are trying to answer three main questions: - How;

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Make A Difference With Your Marketing

Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and;

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Marketing Strategy for the Creative and Cultural Industries

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to;

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The Designer's Guide To Marketing And Pricing

The Designer's Guide to Marketing and Pricing answers all the common questions asked by creatives every day. This book teaches readers, the;

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Marketing In Creative Industries

This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide;

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Creative Marketing

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The;

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Hands-On Social Marketing

Six fail-proof steps to social marketing success! This book shows students and practitioners how to develop social marketing;

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The Naming Book: 5 Steps to Creating Brand and Product Names That Sell

NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes;

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The Official Get Rich Guide to Information Marketing on the Internet

The Inside Scoop to Selling Information on the Internet You won't learn the key to a four-minute workweek or how to get money to pour out;

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Five Steps to Five Stars

Five Steps to Five Stars focuses on the individual leadership steps necessary to achieve excellence in customer service. All the steps;

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Creative Marketing Tools for Coaches

Professional coaches are often great at what they do, but hate or fear marketing their practice to connect with clients. "Creative;

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The Start-Up Formula

Starting your own business made easy!You are overwhelmed with it all? You don’t know where to start? You need an easy structure to follow;

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The Disappearing Product Marketing and Markets in the Creative Industries

to reclaim their place in the creative economy. Marketing is situated in the context of social, cultural and technological change that;

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Integrated Marketing Communication Creative Strategy from Idea to Implementation

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies;

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Raw Materials for the Mind

products and marketing them through a new digital bazaar. The challenge of professional educators is to answer the question, What are the basic;

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Strategic Marketing

marketing activities. The author aims to indicate the specific steps that comprise the strategic marketing planning process and how each of these;

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The Disappearing Product

to reclaim their place in the creative economy. Marketing is situated in the context of social, cultural and technological change that;

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Affiliate Marketing & SEO for Beginners Box Set

Learn how to use SEO and Affiliate Marketing Do you want to optimize your website for search engines but do not know how? Do you want to;

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Brilliant Marketing

Marketing. Everyone knows it's really hard to do well and marketers have never been under so much pressure. More questions are being asked;

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Digital Marketing for Businesses in easy steps

Nowadays, just having a website or an app is not enough. Potential customers aren’t going to stumble across you by accident – you need;

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Integrated Marketing Communication

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies;

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Integrated Marketing Communication

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies;

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Think Digital First

managers that shares with them the importance of having the right mindset to focus on technology, sales and marketing. Understanding your strengths;

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Sustainability Marketing 2nd

to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development;

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The Marketing Plan Handbook

clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to;

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