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Marketing Management

This text is the Australasian adaptation of Peter Doyle?s Value-Based Marketing. It reformulates marketing, making it more relevant and;

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Cellular Marketing

product and pricing to strategy, marketing, and analysis, this book offers comprehensive guidance to help you improve your cellular product's;

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The Designer's Guide To Marketing And Pricing

The Designer's Guide to Marketing and Pricing answers all the common questions asked by creatives every day. This book teaches readers, the;

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Handbook of Pricing Research in Marketing

in the area.The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the;

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Handbook of Pricing Research in Marketing

in the area.The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the;

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The Fashion Brand Guide to Holiday Sales & Marketing Planning at Any Time of the Year

This book is for fashion brands who need to develop a digital and direct marketing strategy for the holidays. Did you know you could make;

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Pricing and Human Capital

and develop pricing teams. Pricing and Human Capital explores the specific nature of pricing human resources and focuses on how to manage;

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Pricing & Human Capital

and develop pricing teams. Pricing and Human Capital explores the specific nature of pricing human resources and focuses on how to manage;

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Pricing, Online Marketing Behavior, and Analytics

the book to outline theories and explain e-marketing characteristics in a practical way.;

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Marketing Management & Strategy

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The;

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The Pricing Journey

initiatives. To remedy this, The Pricing Journey provides an integrated guide to the organizational, social, and behavioral aspects of pricing-drawing;

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Elements of Pharmaceutical Pricing

pharmaceutical industry how to improve your marketing and pricing skills. By describing the process for reaching pricing decisions and clarifying the;

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The Guide to Understanding Insurance Marketing

?The Guide to Understanding Insurance Marketing," published by A.M. Best Co., looks at how leading insurers promote their products, and how;

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Marketing Management and Strategy

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and;

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The Graphic Designer's Guide to Creative Marketing

designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical;

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Successful Marketing Strategy for High-tech Firms

and pricing strategies, more precisely target their marketing efforts and utilize up-to-date distribution and sales channels. Also included;

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Marketing: A complete guide in pictures

designer, Peter Morris, to create this short, unique and powerful guide. Using full colour cartoons, packed with ideas and examples, this;

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Pharmaceutical Marketing

Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to;

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Health Services Marketing

own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly;

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The ROI of Pricing

the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and;

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The ROI of Pricing

the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and;

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Financial Times Guide To Business Start Up 2013

, tax and the law, to marketing, sales, pricing and budgeting. This new edition reflects all the latest changes that the small business market;

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The Portable MBA in Economics

explains economic indicators, the Federal Reservea s role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost;

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Fashion Designer Survival Guide

Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor;

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Internet Marketing

place. Concepts and strategies of the information age are applied to specific business problems. Specific topics include information on how to;

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Cybermarketing

Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and;

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Cybermarketing

information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for;

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