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Elements of Pharmaceutical Pricing

Elements of Pharmaceutical Pricing shows account managers, product managers, marketing researchers, and other practitioners in the;

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Pharmaceutical Prices in the 21st Century

This book provides an overview of the global pharmaceutical pricing policies. Medicines use is increasing globally with the increase;

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Pharmaceutical Prices in the 21st Century

This book provides an overview of the global pharmaceutical pricing policies. Medicines use is increasing globally with the increase;

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External Reference Pricing in Pharmaceutical Industry

products/ services. In the pharmaceutical industry, external reference pricing, is commonly applied in order for the government to tame the prices;

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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market;

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Competition and Marketing Strategies in the Pharmaceutical Industry

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market;

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The Price of Global Health

The Price of Global Health is a unique book that describes the pharmaceutical pricing process and its business, economic and social;

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European Medicines Pricing and Reimbursement

developments within the five major European pharmaceutical markets. It clearly explains pharmaceutical regulatory policies on pricing and reimbursement;

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Powerful Medicines

A provocative investigation into the approval, pricing, marketing, and misuse of prescription drugs details the often contentious;

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The Price of Global Health

Global drug pricing is one of the most hotly debated yet least understood aspects of the pharmaceutical industry. How do drug companies set;

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Modern Pharmaceutical Industry

Modern Pharmaceutical Industry comprehensively explains the broad range of divisions in the complex pharmaceutical industry. Experts who;

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Software Product Management and Pricing

Software product management and pricing are key success factors for any organization providing software, be it a software company or an;

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Software Product Management and Pricing

Software product management and pricing are key success factors for any organization providing software, be it a software company or an;

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Pharmaceutical Marketing

Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to;

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Principles of Pricing

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book;

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Modern Pharmaceutical Industry

Modern Pharmaceutical Industry: A Primer comprehensively explains the broad range of divisions in the complex pharmaceutical industry;

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Supply Chain in the Pharmaceutical Industry

The pharmaceutical and healthcare industry is hugely complex because it involves so many markets, products, processes and intermediaries;

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Pricing in Business

This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it;

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Pricing in Business

This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it;

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The Price of Global Health

is recognized as a valued and unique reference book that covers a complete array of topics related to global pharmaceutical pricing. It contains an;

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Pharmaceutical Industry and Public Policy in Post-Reform India

This book examines the impact of economic reforms in India on the pharmaceutical industry and access to medicines. It traces the changing;

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Eu Pharmaceutical Regulation

This book provides an analysis of European Union pharmaceutical regulation from a policy-making perspective. The focus is on how the often;

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Pharmaceutical Practice and Policy

Pharmaceutical policy is a field which deals with the development, use and provision of medications within a healthcare system. It;

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Marketing Communications in the Pharmaceutical Industry

communications in pharmaceutical Industry.;

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Practical Pharmaceutical Engineering

This book provides professionals in the pharmaceutical industries a basic understanding of the key elements of pharmaceutical and biotech;

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Pharmaceutical Economics

for pharmaceuticals. Further sections discuss topics including demand and incentives, pricing and regulation. Professor Comanor and Professor;

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The Right Price

light on the controversial topic of drug pricing by providing an accessible guide to pharmaceutical markets and analytic techniques used to;

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