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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market;

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Competition and Marketing Strategies in the Pharmaceutical Industry

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market;

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Pharmaceutical Innovation

The pharmaceutical industry worldwide is a rapidly burgeoning industry contributing to growth of gross domestic product and employment;

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Marketing Communications in the Pharmaceutical Industry

communications in pharmaceutical Industry.;

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Pharmaceutical Marketing

Pharmaceutical Marketing will provide students and new industry professionals with a thorough overview of the general principles;

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Pharmaceutical Marketing

Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to;

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Pharmaceutical Marketing

distribution, and specialists and much more! Ideal for anyone entering or studying the pharmaceutical industry, Pharmaceutical Marketing;

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Pharmaceutical Marketing

distribution, and specialists and much more! Ideal for anyone entering or studying the pharmaceutical industry, Pharmaceutical Marketing;

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Pharmaceutical Marketing in the 21st Century

Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;

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Brand Planning for the Pharmaceutical Industry

Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as;

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Brand Planning for the Pharmaceutical Industry

Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as;

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The Economics of Competition

of Competition uses the South African pharmaceutical industry as a case study to cogently challenge accepted economic and regulatory views on competition;

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Strategic Pharmaceutical Marketing

The pharmaceutical industry today is faced with significant challenges owing to the volatile and competitive business environment. For both;

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The Development of Scientific Marketing in the Twentieth Century

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing;

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The Development of Scientific Marketing in the Twentieth Century

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing;

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Science and Innovation

competition. Science and Innovation focuses on the pharmaceutical industry. It discusses the changes that the notable advances in the life sciences;

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Science and Innovation

competition. Science and Innovation focuses on the pharmaceutical industry. It discusses the changes that the notable advances in the life sciences;

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Pharmaceutical Lifecycle Management

This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through;

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External Reference Pricing in Pharmaceutical Industry

pharmaceutical industry from the point of view of PainCeptor Pharma in Canada, and it will seek to provide a recommendation to the C;

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Marketing to Pharmacists

in pharmaceutical health care, including patient education and compliance, quality of life assessment, disease management, and cost containment strategies;

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Modern Pharmaceutical Industry

formulation to post approval and legal. Modern Pharmaceutical Industry provides a detailed look at the structure of a contemporary drug company and a;

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Pharmaceutical Economics and Policy

The pharmaceutical industry is praised as a world leader in high technology innovation and the creator of products that increase both;

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Pharmaceutical Innovation, Competition and Patent Law

Public health, safety and access to reasonably priced medicine are common policy goals of pharmaceutical regulations. As both the context;

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Elements of Pharmaceutical Pricing

pharmaceutical industry how to improve your marketing and pricing skills. By describing the process for reaching pricing decisions and clarifying the;

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Pharmaceutical Innovation

protection, and co-operative ventures have played an important role in the economic success of the pharmaceutical sector. Industry-specific;

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