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Strategic Pharmaceutical Marketing

The pharmaceutical industry today is faced with significant challenges owing to the volatile and competitive business environment. For both;

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Pharmaceutical Marketing

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing;

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Pharmaceutical Marketing

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing;

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Marketing Communications in the Pharmaceutical Industry

communications in pharmaceutical Industry.;

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Myanmar Medical and Pharmaceutical Industry Handbook - Strategic Information and Regulations

Myanmar Medical and Pharmaceutical Industry Handbook - Strategic Information and Regulations;

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Pharmaceutical Marketing

Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to;

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Pharmaceutical Marketing

Pharmaceutical Marketing will provide students and new industry professionals with a thorough overview of the general principles;

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Pharmaceutical Marketing in the 21st Century

Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and;

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Exploration Into Strategic Groups

The Finnish pharmaceutical industry has experienced a remarkable awakening along with the biotechnological evolution, which has reshaped;

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Healthcare Relationship Marketing

In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare;

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Bullseyes and Blunders

Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable;

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The Development of Scientific Marketing in the Twentieth Century

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing;

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The Development of Scientific Marketing in the Twentieth Century

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing;

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Pharmaceuticals-Where's the Brand Logic?

pharmaceutical industry changing the pharmaceutical business model to use branding as a strategic tool much, much more;

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Pharmaceuticals-Where's the Brand Logic?

pharmaceutical industry changing the pharmaceutical business model to use branding as a strategic tool much, much more;

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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Pharmaceutical marketing in India

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Strategic Marketing Management

Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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Competition and Marketing Strategies in the Pharmaceutical Industry

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market;

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Services Marketing

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;

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Strategic Marketing

This book is designed to help both students and the general reader gain a practical understanding of the strategic marketing process, and;

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Strategic Marketing

A guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions. It has been written specifically for;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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Marketing to Pharmacists

Marketing to Pharmacists: Understanding Their Role and Influence will help pharmaceutical marketers better understand pharmaceutical;

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