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Pharmaceutical marketing in India

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Marketing Communications in the Pharmaceutical Industry

communications in pharmaceutical Industry.;

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Pharmaceutical Marketing in the 21st Century

Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and;

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History of Indigenous Pharmaceutical Companies in Colonial Calcutta (1855-1947)

In the context of life and civilization, the pharmaceutical industry is as old as human existence. Since time immemorial India had its own;

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Relationship between R&D and Financial Performance in Indian Pharmaceutical Industry

The book provides insight into different research and development (R&D) activities performed by Indian pharmaceutical companies. It;

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Healthcare Relationship Marketing

In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare;

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Pharmaceutical Marketing

Pharmaceutical Marketing will provide students and new industry professionals with a thorough overview of the general principles;

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Strategic Pharmaceutical Marketing

The pharmaceutical industry today is faced with significant challenges owing to the volatile and competitive business environment. For both;

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Pharmaceutical Marketing

Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to;

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Bullseyes and Blunders

Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable;

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The Development of Scientific Marketing in the Twentieth Century

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing;

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The Development of Scientific Marketing in the Twentieth Century

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing;

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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market;

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Pharmaceutical Marketing

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing;

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Pharmaceutical Marketing

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing;

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Competition and Marketing Strategies in the Pharmaceutical Industry

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market;

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Marketing to Pharmacists

Marketing to Pharmacists: Understanding Their Role and Influence will help pharmaceutical marketers better understand pharmaceutical;

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Pharmaceutical Industry and Public Policy in Post-Reform India

This book examines the impact of economic reforms in India on the pharmaceutical industry and access to medicines. It traces the changing;

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Elements of Pharmaceutical Pricing

Elements of Pharmaceutical Pricing shows account managers, product managers, marketing researchers, and other practitioners in the;

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Dictionary of Pharmaceutical Medicine

This dictionary contains various terms typically used in pharmaceutical medicine. The 2nd edition reflects the increasing importance;

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The Indian Pharmaceutical Industry

pharmaceutical field. Many not only in India but also in the world had argued that the local pharmaceutical industry could deteriorate once a strong;

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The Pharmaceutical Regulatory Process

This Second Edition examines the mechanisms and means to establish regulatory compliance for pharmaceutical products and company practices;

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Pharmaceutical Dosage Forms

pharmaceutical excipients. It explains the requirements for conducting clinical research and obtaining marketing approval for new drug products;

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Marketing Planning for the Pharmaceutical Industry

Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential;

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Regulating Pharmaceutical Prices in India

This book presents an extensive study on the effectiveness of recent regulations on pharmaceutical prices in India, exploring the;

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Modern Pharmaceutical Industry

Modern Pharmaceutical Industry comprehensively explains the broad range of divisions in the complex pharmaceutical industry. Experts who;

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Patent Regulations and Its Impact on Indian Pharmaceutical Industry

adjustment in the Pharmaceutical sector in India is an issue of concern as it's directly relates to the Health System of the country. The aim of this;

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