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Pharmaceutical Marketing in the 21st Century

Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and;

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The Development of Scientific Marketing in the Twentieth Century

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing;

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The Development of Scientific Marketing in the Twentieth Century

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing;

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A Framework for Marketing Management, Global Edition

, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their;

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Pharmaceutical Prices in the 21st Century

This book provides an overview of the global pharmaceutical pricing policies. Medicines use is increasing globally with the increase;

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Pharmaceutical Prices in the 21st Century

This book provides an overview of the global pharmaceutical pricing policies. Medicines use is increasing globally with the increase;

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Managing Marketing in the 21st Century

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Managing Marketing in the 21st Century-4th edition

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The Business of the 21st Century

In The Business of the 21st Century, Robert Kiyosaki explains the revolutionary business of network marketing in the context of what makes;

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Principles of Marketing Engineering

Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century;

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Marketing Communications in the Pharmaceutical Industry

This book examines the principal elements in the marketing communications process. It is helpful for all those involved in marketing;

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Relationship Marketing

Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.;

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Marketing the 21st Century Library

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research;

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Marketing de Guerrilla

for the 21st century, with suggestions on how to reach them. Special strategies for forming strategic marketing alliances with other;

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Pharmaceutical Marketing

Pharmaceutical Marketing will provide students and new industry professionals with a thorough overview of the general principles;

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Marketing for the Nonmarketing Executive

sounds like you, Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century is the ideal resource;

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Healthcare Relationship Marketing

In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare;

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Electronic Marketing

Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad;

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Pharmaceutical Marketing

Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to;

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21st Century FMCG Consumer Marketing

the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions;

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Strategic Pharmaceutical Marketing

The pharmaceutical industry today is faced with significant challenges owing to the volatile and competitive business environment. For both;

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Bullseyes and Blunders

Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable;

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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market;

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21st Century Marketing: What it is, Why it Matters and How to Do it

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Pharmaceutical Marketing

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing;

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Pharmaceutical Marketing

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing;

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The Future of Marketing

leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.;

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