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A Framework for Marketing Management, Global Edition

, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their;

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Information Delivery in the 21st Century

Face the information explosion with confidence!Information Delivery in the 21st Century: Proceedings of the 4th International Conference on;

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Comparative Civil Service Systems in the 21st Century

public services in the 21st century. The volume provides insights into multi-level governance, juridification and issues of efficiency and;

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Marketing de Guerrilla

for the 21st century, with suggestions on how to reach them. Special strategies for forming strategic marketing alliances with other;

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Marketing Management

Strengthen your understanding of the principles of marketing management with this bestselling text. Marketing Management, 4th edition;

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Marketing for Dummies, 4th Edition

Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and;

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Service Management And Marketing

finance. This is the second edition of a very successful book written by one of the leading writers and researchers in services marketing and;

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Market-Led Strategic Change

of strategic marketing in the 21st century. Tutor Resource pack available at www.textbooks.elsevier.com;

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Interpreting Keynes for the 21st Century

the economic problems of the 21st century global economy.;

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The Business of the 21st Century

In The Business of the 21st Century, Robert Kiyosaki explains the revolutionary business of network marketing in the context of what makes;

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Principles of Marketing Engineering

Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century;

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Pharmaceutical Marketing in the 21st Century

Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and;

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Marketing: An Introduction

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th;

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Essentials of Marketing Research

Tony Proctor s Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the;

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Essentials of Marketing Research

Tony Proctor s Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the;

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Essentials of Marketing Research

Tony Proctor s Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the;

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Leadership's 4th Evolution

inspire, engage, and facilitate the workforce. Leadership's 4th Evolution: Collaboration for the 21st Century equips students and leaders with;

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Managing Virtual Web Organizations in the 21st Century

. Managing Virtual Web Organizations in the 21st Century: Issues and Challenges provides a guideline of how to manage virtual organizations, by;

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Managing of People at Work

The organizational environment in the 21st century is not what it was in the 20th Century. It metamorphosed with bulk outsourcing and;

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Studying Plays

Now in its 4th edition, this is an accessible and comprehensive introduction to the critical study of drama. Using familiar examples;

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School Leadership in the 21st Century

responsibilities effectively. In School Leadership in the 21st Century all the major aspects of school leadership are discussed, including: the;

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School Leadership in the 21st Century

responsibilities effectively. In School Leadership in the 21st Century all the major aspects of school leadership are discussed, including: the;

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Essential guide to marketing planning

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan;

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