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Market-Led Strategic Change

The fourth edition of the best seller, Market-Led Strategic Change, confronts the real issues companies face in going to market effectively;

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Market-Led Strategic Change

Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the;

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Market-Led Strategic Change

Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the;

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Strategic Marketing

particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the;

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Strategic Market Research

its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25;

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Creating Organizational Advantage

become 'market-led' or 'customer-focused'. An examination of global competitive forces and the internationalization pressures faced by;

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Creating Organizational Advantage

become 'market-led' or 'customer-focused'. An examination of global competitive forces and the internationalization pressures faced by companies;

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Corporate Strategy

, strategic vision and thrust, contingency planning, management of service, strategic flexibility and fit, market-led change, theories;

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Strategic Alliances in Biotechnology & Pharmaceuticals

This book covers a strategic industry analysis of a globally operating pharmaceutical and biotechnology industry. Both biotechnology and;

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Sales Force Design for Strategic Advantage

This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It;

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Sales Force Design For Strategic Advantage

This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It;

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Market Design

is challenging as it needs to consider strategic behavior of market participants, psychological factors, and computational problems in order to implement;

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The Strategic Health Care Manager

In The Strategic Health Care Manager , George H. Stevens reveals how rising competition, widespread cost control measures, and other;

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Marketing Management Concepts and Tools

marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.

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Corporate Vision and Rapid Technological Change

This book examines the role of strategic visions of future technological development in the evolution of market structure. This perspective;

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Mastering Business Planning and Strategy

looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning;

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From Mukogodo to Maasai

Can one change one's ethnicity? Can an entire ethnic group change its ethnicity? This book focuses on the strategic manipulation of ethnic;

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The Relocation of Functional Headquarters

local market leading to an increased external focus. The case of Outokumpu Oyj should help shed some light on the strategic drivers and;

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Assessing brand loyalty in the Irish alcohol market

The Irish alcohol industry has experienced a fundamental, seismic change over the past five years. Consumption and market value have;

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Strategic Priorities in Competitive Environments

This book combines various analyses of strategic priorities in a competitive market environment, focusing on the balanced scorecard;

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Strategic Priorities in Competitive Environments

This book combines various analyses of strategic priorities in a competitive market environment, focusing on the balanced scorecard;

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Strategic Leadership

Strategic Leadership addresses deep and continuing issues relating to strategy, governance, management, and leadership in higher education;

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A Guide to Executing Change for Executive Leaders

projects. It is a resource for implementing transformational change such as mergers and acquisitions, change in strategic intent, or entering a;

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UAE Stock, Financial Market Laws and Regulations Handbook - Strategic Information and Basic Laws

UAE Stock, Financial Market Laws and Regulations Handbook - Strategic Information and Basic Laws;

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Accelerated Best Practice

The professional services market is under continuous pressure to change. Some firms have responded well, many have tried and failed;

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Accelerated Best Practice

The professional services market is under continuous pressure to change. Some firms have responded well, many have tried and failed;

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Go To Market Strategy

New thinking from the author of 'The Channel Advantage'Offers ready made go-to-market strategic planning for any organizationPractical;

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