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Assessing brand loyalty in the Irish alcohol market

this zeitgeist and analyzes the concept of loyalty within the alcohol market. Brands future and prosperity is under threat...."loyalty without;

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Predicting Market Success

what drives consumer loyalty is the cornerstone of a brand's continued success. Passikoff's market-driven insights on how to obtain, analyze;

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Effective Marketing Strategy for the Leading Antiseptic Brand

way to penetrate the maximum consumer level with establishing brand loyalty. From such point of view, marketing activities should be increased;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Brand Loyalty and Telecommunication Sector

This book provides a broad view of brand loyalty by proposing a model and testing its potential antecedents. Brand loyalty is receiving;

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Impact of Marketing Communication and Price Deals on Brand Equity

brand asset, generates the consumer loyalty or price premium, offers permission and flexibility to the brand for extension and customization;

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Cause Related Marketing and its Impact on Sale

This study examines the impact of cause related marketing (CRM) campaigns on brand loyalty, consumer purchase intention and on sales. The;

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Meaningful Brand

is creating a market full of commodities rather than products that instill loyalty. But loyalty (i.e., repeat business) is the key to long term;

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Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names;

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The Role of Celebrity Advertising on Brand Loyalty and Patronage

This book expounds on the role celebrity advertising performs in promoting brand loyalty and Chi Vita juice was used as an example by the;

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Doing Business in the United States

understanding of American markets and the American consumer, marketing mix considerations, brand building and activation tools and strategies;

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Psychology of Loyalty

of loyalty in greedy institutions; the communal psychology of loyalty to a place; an empirical pilot study of the relationship of social media brand;

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Markets And Moral Regulation

norms. Alcohol control policies are forced to liberalize, the Irish abortion proscription is being redefined, and Dutch drug toleration;

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Markets and Moral Regulation

norms. Alcohol control policies are forced to liberalize, the Irish abortion proscription is being redefined, and Dutch drug toleration;

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Fashion Branding and Consumer Behaviors

enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and;

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Fashion Branding and Consumer Behaviors

enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and;

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Advances in National Brand and Private Label Marketing

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing;

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Brand Choice and Loyalty

investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and;

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The Purpose Advantage

standing for something more than just the bottomline is a powerful way to connect to modern consumers-building brand love and loyalty in the;

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Customer Loyalty Risk Measurement for Manufacturing Products

The primary agenda of this book is to introduce new measurement tools- Customer Loyalty Risk Measurement (CLRM), Customer Expectation(CEP;

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Retail Branding and Store Loyalty

whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.;

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Brand Management with Social Media

/ amenities. The deliberately designed social media campaigns can help the firms to generate brand awareness and brand loyalty with the help of the;

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Great Brand Stories

Looking at the success of Scotch whisky as a brand name, this book analyzes the ways that marketing and advertising served to establish;

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Brand Loyalty in Bangladesh

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The Effortless Experience

loyalty is based on delivering on basic promises and offers insights for companies to use to improve brand loyalty.;

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Customer Loyalty and Brand Management

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Brand Loyalty . BLUES BAND, CD

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