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Customer Loyalty and Brand Management

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Brand Loyalty and Telecommunication Sector

This book provides a broad view of brand loyalty by proposing a model and testing its potential antecedents. Brand loyalty is receiving;

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Loyalty Management

significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on;

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Loyalty Management

significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on;

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Brand Loyalty and Customer Retention Strategy

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Brand identity and its impact on customer loyalty

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Managing Customer Service Pocketbook

loyalty is about delighting the customer by delivering outstanding service. And, as the book's author Andy Cross explains, the bedrock of service;

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Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management

such as Lexus, Aldi, Dyson, The Ritz-Carlton and Virgin Atlantic, Creating Customer Loyalty explains why customer experience management alone;

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Creating Customer Loyalty

such as Lexus, Aldi, Dyson, The Ritz-Carlton and Virgin Atlantic, Creating Customer Loyalty explains why customer experience management alone;

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Engaging Brands

broad holistic approach, this book brings together current thinking on experiential marketing, brand management, customer engagement, customer;

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Engaging Brands

broad holistic approach, this book brings together current thinking on experiential marketing, brand management, customer engagement, customer;

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The Effortless Experience

Describes how many companies erroneously believe that customer loyalty is won by dazzling them, but that research and surveys show that;

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Customer Relationship Management

strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a;

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Loyalty Management in the Airline Industry

such, they compliment Customer Service and can help to increase overall loyalty. Additionally, Complaint Management was found to be gaining;

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Customer Loyalty and Success

This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the;

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Customer Loyalty and Success

This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the;

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Increasing Customer Loyalty via Mobile Customer Relationship Management

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Customer Loyalty and Supply Chain Management

developed within marketing literature. Customer Loyalty and Supply Chain Management is the result of years of work by the authors on different;

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Customer Loyalty and Supply Chain Management

developed within marketing literature. Customer Loyalty and Supply Chain Management is the result of years of work by the authors on different;

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The 31 Practices

Every company has its own values and brand with which it wants its customers and clients to engage and develop loyalty. At the same time;

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Customer Loyalty Risk Measurement for Manufacturing Products

) and Customer Perception (CPR) based on six market variables: Brand name, Quality, Price, Design, Durability and Product Origin in related to;

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Brand Manners

environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication;

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Customer Experiences Affect Customer Loyalty

loyalty. The effect of customer experience quality and product quality on customer loyalty intentions is found to be fully mediated by perceived;

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Brand Manners

retail environment turned into a relationship--killer, rather than a loyalty--builder? No matter how good the work behind brand positioning and;

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A Framework for Marketing Management

, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

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Framework For Marketing Management

, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

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Are Customers loyal to the Tesco Superstore in Roundhay

management of customer loyalty has become a key issue in securing competitive advantage. This study focuses on the review of theories behind customer;

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