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Brand identity and its impact on customer loyalty

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Brand Loyalty and Telecommunication Sector

This book provides a broad view of brand loyalty by proposing a model and testing its potential antecedents. Brand loyalty is receiving;

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Managing Customer Service Pocketbook

loyalty is about delighting the customer by delivering outstanding service. And, as the book's author Andy Cross explains, the bedrock of service;

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Customer Loyalty and Brand Management

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Brand Loyalty and Customer Retention Strategy

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The Effortless Experience

loyalty is based on delivering on basic promises and offers insights for companies to use to improve brand loyalty.;

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The 31 Practices

Every company has its own values and brand with which it wants its customers and clients to engage and develop loyalty. At the same time;

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Loyalty Management

significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on;

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Loyalty Management

significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on;

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Brand Manners

environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication;

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Brand Manners

retail environment turned into a relationship--killer, rather than a loyalty--builder? No matter how good the work behind brand positioning and;

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Cause Related Marketing and its Impact on Sale

This study examines the impact of cause related marketing (CRM) campaigns on brand loyalty, consumer purchase intention and on sales. The;

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The 31 Practices

Every company has its own values and brand which it wants its customers and clients to engage with and develop loyalty to. At the same time;

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Customer Loyalty Risk Measurement for Manufacturing Products

) and Customer Perception (CPR) based on six market variables: Brand name, Quality, Price, Design, Durability and Product Origin in related to;

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Loyalty Myths

these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The;

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Customer Experience

growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand;

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Scoring Points: How Tesco Continues To Win Customer Loyalty

and lessons learned. They show how Tesco made customer loyalty marketing work, even when almost every other loyalty program failed, thanks to;

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Powerful Marketing Memos

, and entrepreneurs tips on the key marketing topics that will help you grow your businesses, retain customers, and build your corporate brands;

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Customer Relationship Management

strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a;

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Branded Customer Service

The nature of customer service and its relation to brand equity is discussed in a treatise offering practical advice on how to develop and;

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Are Customers loyal to the Tesco Superstore in Roundhay

management of customer loyalty has become a key issue in securing competitive advantage. This study focuses on the review of theories behind customer;

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Connective Branding

and their actual impact on brand equity, customer satisfaction and loyalty. This book takes a holistic view to brand management and distills;

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Customer Care Excellence

edition includes new material examining the impact of social networking on customer behaviour and the emotional connection customers have with the;

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Retail Branding and Store Loyalty

whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.;

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Effects Of Relational Social Capital On Customer Loyalty

This study examined the effect of relational social capital on customer loyalty in commercial banks. Social capital is an asset embedded;

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Impact of Marketing Communication and Price Deals on Brand Equity

brand attitude, the brand loyalty, the perceived brand quality and the brand image, their interrelation and the impact of these tools also;

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International E-Business

result, they earned loyalty and a large share of their customers business. Some of the best examples of building customer loyalty can be found;

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