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Brand Loyalty and Customer Retention Strategy

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Brand Loyalty and Telecommunication Sector

This book provides a broad view of brand loyalty by proposing a model and testing its potential antecedents. Brand loyalty is receiving;

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Powerful Marketing Memos

Principles of a Customer-Focused Marketing Strategy and incorporate the four cornerstones of Customer Retention. Getting your entire organization to;

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Customer Loyalty and Success

objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to;

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Customer Loyalty and Success

objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to;

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Customer Loyalty and Brand Management

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Profit Maximization Through Customer Relationship Marketing

, satisfaction, loyalty, differentiate customer value, develop customers via up-sell and cross-sell opportunities, and decrease costs. Profit;

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Profit Maximization Through Customer Relationship Marketing

, satisfaction, loyalty, differentiate customer value, develop customers via up-sell and cross-sell opportunities, and decrease costs. Profit;

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Superior Customer Value

pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid;

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Superior Customer Value

pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid;

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Brand identity and its impact on customer loyalty

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Managing Customer Service Pocketbook

loyalty is about delighting the customer by delivering outstanding service. And, as the book's author Andy Cross explains, the bedrock of service;

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Are Customers loyal to the Tesco Superstore in Roundhay

relationship and customer loyalty marketing found in academic literature. It sets out to explore customer loyalty at UK's biggest supermarket chain;

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A Practical Guide to CRM

community faces today - customer loyalty and retention. To thrive in today's customer-driven economy a company need;

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A Practical Guide To Crm

community faces today - customer loyalty and retention. To thrive in today's customer-driven economy a company need;

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The Effortless Experience

Describes how many companies erroneously believe that customer loyalty is won by dazzling them, but that research and surveys show that;

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Who Stole My Customer

Rebuild customer loyalty, strengthen customer relationships, and leverage the immense power of customer co-innovation! Harvey Thompson's;

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Brand Storytelling

of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by;

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Customer Loyalty and Supply Chain Management

Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn't;

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Customer Loyalty and Supply Chain Management

Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn't;

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Customer Loyalty Programmes and Clubs

In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition;

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Customer Loyalty Programmes and Clubs

In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition;

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Driving Customer Equity

Services will dominate our GNP in the new millennium, and in the service economy the customer is king. Brands will continue to be important;

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Insights, Innovation, and Analytics for Optimal Customer Engagement

customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This;

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Insights, Innovation, and Analytics for Optimal Customer Engagement

customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This;

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The 31 Practices

Every company has its own values and brand with which it wants its customers and clients to engage and develop loyalty. At the same time;

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Customer Relations

; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.;

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