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Insights, Innovation, and Analytics for Optimal Customer Engagement

, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer;

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Insights, Innovation, and Analytics for Optimal Customer Engagement

, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer;

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Data Analytics in Marketing, Entrepreneurship, and Innovation

choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental;

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Seeing Around Corners: How to Unlock the Potential of Big Data

Analytics has become a key driver of competitive advantage for organizations, underpinning new waves of productivity, growth, innovation;

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Sport Business Analytics

to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport;

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Strategic Innovative Marketing

marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics;

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Big Data, Big Innovation

synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive;

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Speaking Frankly About Customer Relationship Management

strategies, the terms and methods we use to define them are also changing. Is CRM still relevant as we address the need for customer engagement;

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Innovators Playbook

of hands-on experience, tools and methods for developing a winning customer-centric approach to innovation. This book will teach you how;

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Key Business Analytics Travel Edition

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize;

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The Digital Marketer

specific techniques needed to achieve high customer engagement * The modern innovations that help you outperform the competition * The best;

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Marketing Analytics

, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to;

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Marketing Analytics

, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to;

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Practical Google Analytics and Google Tag Manager for Developers

Whether you're a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for;

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Innovating Analytics

, observation, and satisfaction to predict customer behavior Best practices for improving customer experience How to use Big Data to improve the;

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Social Media Marketing

to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and;

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Digital Disciplines

Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer;

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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true;

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The Customer Centricity Playbook

go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true;

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Customer Engagement Marketing

identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement;

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Introduction to People Analytics

business value, Introduction to People Analytics is essential reading for all HR professionals. With case studies and thought leadership insights;

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Introduction to People Analytics

business value, Introduction to People Analytics is essential reading for all HR professionals. With case studies and thought leadership insights;

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Marketing Analytics

Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big;

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ISE Marketing

Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10;

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Brand Together

Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and;

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Customer Engagement in Theory and Practice

of the drivers, components and effects (both positive and negative) of customer engagement and proposes a comprehensive framework for its;

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Right-Time Experiences

, Margin, and Engagement with Mobile and Big Data illustrates how businesses can use mobility, big data, and analytics to enhance or change;

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