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Driving Customer Equity

, all customer service experts, introduce a radical model: the Customer Equity Framework, which changes a firm's old internal focus on price;

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Handbook of Research on Customer Equity in Marketing

This comprehensive Handbook makes the persuasive case that maximizing customer equity is a strategic imperative. This beautifully curated;

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Customer Equity

, Bluefly.com, and Harley Davidson?Drawing on these and other examples, the authors explain the strategies and tactics that make customer equity;

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Capturing Customer Equity

! This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top;

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Mastering Product-Led Growth

In the subscription era, the product and customer success teams take center stage in driving customer lifetime value. Gainsight PX helps;

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes;

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Branded Customer Service

The nature of customer service and its relation to brand equity is discussed in a treatise offering practical advice on how to develop and;

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Maximaliseren Van Klantenrelaties

introduceerden de auteurs een nieuw, dynamisch model 'customer equity' dat het strategisch raamwerk levert voor de maximalisering van het hoogste goed;

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Essentials of Marketing Research

, such as brand equity, customer satisfaction, and relationship marketing.;

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MARKETING

the organization does these things well, it will reap the rewards in terms of market share, profits, and customer equity. Simply put;

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The Definitive Guide to Brand Building

product grid that has value to the customer and the company that owns the brand. In reality, brand equity in their customer's minds is any;

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Customer Service Delivery

competitive business environment: customer expectations, loyalty satisfaction, product versus service delivery, measurement, brand equity, regional;

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Superior Customer Value

, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing;

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Superior Customer Value

, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing;

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Customer Relationship Management

focuses on customer retention and driving sales growth. One of the most important aspects of this approach is the systems of CRM that collect data;

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The Service Consultant

businesses servicing the driving public. Coverage examines communications specific to customer relations and sales as well as internal communications;

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Automotive Data Mining 101

; Equity Analysis, Warranty Expiration, Manifest Lists, Lease Term Expiration, Orphan Owners, Lost Service Customers, Declined ROs. There are many;

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B2B Customer Experience

B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to;

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Corporations Compassion Culture

new and more effective approach to driving equity and inclusion in the corporate world, focusing on how a culture of compassion can lead to;

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Managing Brand Equity

, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary source of competitive advantage and;

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Impact of Advertising as a Strategic Tool for Growth of Brand Equity

strategically in order to build up their brand equity. The Company should also train its staff on customer care because today's customers are becoming;

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Marketing Management

include: market segmentation; quality; customer service; brand equity; sales promotion; direct marketing; and database marketing.;

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The Expansion Sale

Proven customer engagement approaches for winning in the most important moments driving profitability and growth-customer retention and;

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New Perspectives in Hospitality Management

and how they influence restaurant image, and a customer-based approach to hotel experience and brand equity. The collection provides exemplary;

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Customer Mania!

The One Minute Manager meets Yum!, the world's largest restaurant company, in this practical guide to making superlative customer service;

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Customer Centricity

equity and customer asset value help us understand what kinds of companies naturally lend themselves to the customer-centric model and which ones;

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Your Customer Rules

practices and everyone in between. With a simple, elegant solution for driving lasting value for customers, Your Customer Rules! is a clear guide;

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