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This study examines the impact of cause related marketing (CRM) campaigns on brand loyalty, consumer purchase intention and on sales. The;
Vergelijkbare producten zoals Cause Related Marketing and its Impact on Sale
Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an;
Vergelijkbare producten zoals Cause Related Marketing
Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an;
Vergelijkbare producten zoals Cause Related Marketing
Despite the vast research on Cause-Related Marketing, little is known about the instrument's potential to substitute direct donations. A;
Vergelijkbare producten zoals Cause Related Marketing
environment and growing customer demand. Its relevance is highlighted with regard to consumer behaviour theories, introducing CRM as an innovative and;
Vergelijkbare producten zoals Cause-Related Marketing
Inhaltlich unveranderte Neuauflage. Das Thema Cause-Related Marketing," d.h. die Partnerschaft einer Profit-Organisation mit einer Non;
Vergelijkbare producten zoals Cause-Related Marketing
of achieving the 'triple bottom line'-based on financial, social and environmental objectives." (Ponte et al. (2009) p. 302) Thus, CRM is a kind;
Vergelijkbare producten zoals Product Red. A Comparison of the consequentialist and deontological view
complexities of alcohol and its' sale and supply, and examines the wide range of inter-related associated topics connected to the wider tourism;
Vergelijkbare producten zoals Responsible Sales, Service and Marketing of Alcohol
Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related;
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aus dem Grundprinzip von Cause-related Marketing. In deutscher Sprache als zweckgebundenes Marketing" ubersetzt, ist die folgende Definition;
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Pepsi's cause-related marketing campaigns in Spainhow they were perceived by the Spanish population, and their effect on the company's image there;
Vergelijkbare producten zoals Nonprofit and Business Sector Collaboration
Pepsi's cause-related marketing campaigns in Spainhow they were perceived by the Spanish population, and their effect on the company's image there;
Vergelijkbare producten zoals Nonprofit and Business Sector Collaboration
for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the;
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Vergelijkbare producten zoals Unterstutzung des guten Zwecks als Differenzierungsmassnahme. Eine empirische Analyse der Einflussfaktoren erfolgreicher Cause-related Marketing Kampagnen
studied in isolation: celebrity endorsements, sponsorship, product placements, cause-related marketing, and cobranding. LMC strategies assume that;
Vergelijkbare producten zoals Leveraged Marketing Communications
diabetics, cause tooth decay, or contain calories. Among the topics are the health hazards of the food additive and its subsequent compounds, the;
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marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on;
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role of marketing in society, the professionalization of marketing practice and the impact of the societal context on marketing. Real life;
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provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form;
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the impact of cultural factors on health-related behaviours, ethical issues and attitudes as a key factor underlying health-related behaviours;
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, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior;
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of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how;
Vergelijkbare producten zoals Airport Marketing: Strategies to Cope with the New Millennium Environment
with an understanding on how marketing strategic and tactical decisions are made in light of their impact on the firm's customers. The text;
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Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and;
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number of sources, focussing on injuries related to military events, has been critically reviewed and discussed. The book covers the cause and;
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