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Cause Related Marketing and its Impact on Sale

This study examines the impact of cause related marketing (CRM) campaigns on brand loyalty, consumer purchase intention and on sales. The;

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Cause Related Marketing

Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an;

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Cause Related Marketing

Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an;

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Cause Related Marketing

Despite the vast research on Cause-Related Marketing, little is known about the instrument's potential to substitute direct donations. A;

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Cause-Related Marketing

environment and growing customer demand. Its relevance is highlighted with regard to consumer behaviour theories, introducing CRM as an innovative and;

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Cause-Related Marketing

Inhaltlich unveranderte Neuauflage. Das Thema Cause-Related Marketing," d.h. die Partnerschaft einer Profit-Organisation mit einer Non;

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Product Red. A Comparison of the consequentialist and deontological view

of achieving the 'triple bottom line'-based on financial, social and environmental objectives." (Ponte et al. (2009) p. 302) Thus, CRM is a kind;

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Responsible Sales, Service and Marketing of Alcohol

complexities of alcohol and its' sale and supply, and examines the wide range of inter-related associated topics connected to the wider tourism;

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Compassion, Inc.

Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related;

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Cause related Marketing

aus dem Grundprinzip von Cause-related Marketing. In deutscher Sprache als zweckgebundenes Marketing" ubersetzt, ist die folgende Definition;

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Nonprofit and Business Sector Collaboration

Pepsi's cause-related marketing campaigns in Spainhow they were perceived by the Spanish population, and their effect on the company's image there;

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Nonprofit and Business Sector Collaboration

Pepsi's cause-related marketing campaigns in Spainhow they were perceived by the Spanish population, and their effect on the company's image there;

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Cause Marketing For Dummies

for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the;

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Leveraged Marketing Communications

studied in isolation: celebrity endorsements, sponsorship, product placements, cause-related marketing, and cobranding. LMC strategies assume that;

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Acesulfame-k

diabetics, cause tooth decay, or contain calories. Among the topics are the health hazards of the food additive and its subsequent compounds, the;

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Advances in Digital Marketing and eCommerce

marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on;

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Ethics and Professional Practice in Marketing

role of marketing in society, the professionalization of marketing practice and the impact of the societal context on marketing. Real life;

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Cause Marketing For Nonprofits

provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form;

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Social Marketing

the impact of cultural factors on health-related behaviours, ethical issues and attitudes as a key factor underlying health-related behaviours;

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Advances in Digital Marketing and Ecommerce: First International Conference, 2020

, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior;

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Airport Marketing: Strategies to Cope with the New Millennium Environment

of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how;

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Marketing Management

with an understanding on how marketing strategic and tactical decisions are made in light of their impact on the firm's customers. The text;

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Path to Purpose

Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and;

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Military Injury Biomechanics

number of sources, focussing on injuries related to military events, has been critically reviewed and discussed. The book covers the cause and;

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