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Referencing key contemporary debates on issues like surveillance, identity, the global financial crisis, the digital divide and Internet;
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Referencing key contemporary debates on issues like surveillance, identity, the global financial crisis, the digital divide and Internet;
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marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements;
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marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and;
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engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the;
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engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the;
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Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics;
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Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics;
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digital marketing affects the consumer Chapters on service technology and visual design, for a deeper understanding of digital marketing;
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digital marketing affects the consumer Chapters on service technology and visual design, for a deeper understanding of digital marketing;
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marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on;
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Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the;
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Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can;
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Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This;
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is structured to encourage students to explore the digital space, and to think critically about their own online behavior. Success stories, trend impact;
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E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to think like a;
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Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic;
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Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies;
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the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects;
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