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Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the;
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to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as: * the new marketing landscape;
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Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the;
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Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available;
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Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available;
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why do some non-digital means of direct marketing still remain so powerful? Alan Tapp's successful text has long been a leading;
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specialist for the specialist.' David Edmundson-Bird Principal Lecturer in Digital Marketing Manchester Metropolitan University;
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BOOST YOUR BUSINESS WITH DIRECT MAILThink direct-mail marketing is a thing of the past? Think again. In our digital world, it's easy to;
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This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. The book begins with an;
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Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to;
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you get your brand heard, trusted, and remembered? The answeris in the confluence of digital and direct to form a torrent of minimalcost;
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: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday: Integration and;
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Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign;
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and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way;
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In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at conte;...
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In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at conte;...
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Digital marketing remains a relatively new discipline and most organisations are still learning how best to achieve the visibility they;
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Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This;
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. This book develops a critical understanding of the digital marketing landscape. The author explores and examines the various aspects of digital;
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This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice;
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This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice;
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Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the;
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate;
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Field marketing can be differentiated from all other marketing activities because it is face-to-face direct marketing. Field marketing;
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in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;
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in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;
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