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Principles and Practice of Marketing

Principles and Practice of Marketing 4th edition is the essential text for all marketing students. With its established authority and;

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Principles and Practice of Marketing

Principles and Practice of Marketing truly sets the benchmark for achievement in introductory marketing courses. David Jobber's clear;

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Principles and Practice of Marketing

Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign;

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E-Marketing

practice, and less on principles of marketing refresher material.;

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Ise Marketing Principles and Best Practice

and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing.;

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Principles of Marketing

Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book;

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Pharmaceutical Marketing

: Principles, Environment, and Practice is the fifth in Dr. Mickey Smith's series of books on the subject which began in the 1960s. In this;

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Pharmaceutical Marketing

: Principles, Environment, and Practice is the fifth in Dr. Mickey Smith's series of books on the subject which began in the 1960s. In this;

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Foundations of Marketing

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell's;

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Fundamentals of Marketing

evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader;

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Marketing Applications

This book reveals the theories, the strategies, and real-life case studies of marketing practices, explaining core principles in the;

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Strategic Shopper Marketing

their organization, as well as for those less experienced practitioners learning the principles, and those in marketing education.;

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Essentials Of Marketing Communications

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing;

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Principles & Practice Of Marketing

Principles and Practice of Marketing has long been recognised as providing an authoritative and comprehensive introduction to the study;

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Principles and Practice of Social Marketing

learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications;

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Principles And Practice Of Social Marketing

learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications;

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Cultural Heritage Marketing

Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines;

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Principles and Practice of Marketing

Principles and Practice of Marketing is back for a seventh edition and continues to set the benchmark forachievement in introductory;

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Marketing and Public Relations for Libraries

development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation;

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Fundamentals and Practice of Marketing

principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent;

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Fundamentals and Practice of Marketing

principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent;

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Community Practice In Occupational Therapy

therapy. This book integrates the history of health care and principles of management, marketing, and economics to provide guidelines for;

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Marketing Research: Planning, Process, Practice

Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical;

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Principles of Integrated Marketing Communications

Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety;

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Tourism and Social Marketing

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the;

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Tourism & Social Marketing

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the;

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Sports Dentistry

Sports Dentistry: Principles and Practice is a comprehensive resource that addresses all aspects of this burgeoning field of dentistry;

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