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Principles and Practice of Social Marketing

learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications;

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Principles And Practice Of Social Marketing

learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications;

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Tourism and Social Marketing

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the;

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Tourism & Social Marketing

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the;

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Social Marketing in Action

principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides;

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Foundations of Marketing

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell's;

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Social Marketing

The use of Social Marketing based interventions to influence behaviours for the betterment of the individual and the wider society they are;

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Social Marketing and Public Health

Social marketing is the application of commercial marketing tools and principles to the design, implementation and evaluation of health and;

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Strategic Social Marketing

principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.;

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Strategic Social Marketing

principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.;

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Fundamentals and Practice of Marketing

principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent;

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Fundamentals and Practice of Marketing

principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent;

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Principles and Practice of Marketing

Principles and Practice of Marketing 4th edition is the essential text for all marketing students. With its established authority and;

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Principles and Practice of Marketing

Principles and Practice of Marketing is back for a seventh edition and continues to set the benchmark forachievement in introductory;

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Principles and Practice of Marketing

Principles and Practice of Marketing truly sets the benchmark for achievement in introductory marketing courses. David Jobber's clear;

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Principles and Practice of Marketing

Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign;

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E-Marketing

practice, and less on principles of marketing refresher material.;

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Ise Marketing Principles and Best Practice

and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing.;

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Principles of Marketing

Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book;

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Pharmaceutical Marketing

: Principles, Environment, and Practice is the fifth in Dr. Mickey Smith's series of books on the subject which began in the 1960s. In this;

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Pharmaceutical Marketing

: Principles, Environment, and Practice is the fifth in Dr. Mickey Smith's series of books on the subject which began in the 1960s. In this;

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Introduction to Sport Marketing

updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and;

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Ethics and Professional Practice in Marketing

in mind, this exciting new text considers marketing as a social activity-one that is as cultural, social and ethical as it is economic. Through;

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Principles of Services Marketing

Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments;

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Driving Consumer Engagement in Social Media

and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different;

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The Routledge Companion to Nonprofit Marketing

of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive;

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The Routledge Companion to Nonprofit Marketing

marketing social marketing volunteer recruitment, management and retention public sector marketing and e-government. Containing real-world;

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