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Strategic Social Media Marketing To Soci

, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. * Explores the;

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Strategic Social Media

, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. * Explores the;

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Neuromarketing in Action

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer;

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Neuromarketing in Action

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer;

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Social Marketing in Action

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking;

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Guerrilla Marketing for Social Media

unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: 19 secrets;

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Marketing

Marketing for Tougher Times; Creating Value by Improving Marketing Return on Investment; Consumer Segmentation; A Call to Action; The Influence of a;

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Social Media In Sport Marketing

From the Preface: Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts;

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Social Media in Sport Marketing

From the Preface: Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts;

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Social Marketing and Social Change: Strategies and Tools for Health, Well-Being, and the Environment

world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and;

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Visual Marketing

of issues in visual marketing. They address three areas in theory: attention and perception, visual cognition and action and choice. The chapters go;

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Consumer Behavior

, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action;

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Do It! Marketing

new ways to reach customers and clients and only so much time in the day, it's hard to know where to start. Should you be using social media;

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Satellite Marketing

Satellite marketing uses multiple social media sites as a series of marketing sub-stations or satellites. Each satellite is a stand-alone;

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Marketing Management

depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that;

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Satellite Marketing

Satellite marketing uses multiple social media sites as a series of marketing sub-stations or satellites. Each satellite is a stand-alone;

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Social Marketing

Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new;

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Social Media and Integrated Marketing Communication

investment orientation and toward a focus on social media as communicative action that is attentive to this historical moment, to organizations and;

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Market Research In Action

Market Research in Action is an examination of various marketing research techniques using a running case study based on a real product;

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The New Rules of Marketing and PR

The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools;

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The Marketing Plan Handbook

is designed for managers seeking to write meaningful, action-oriented marketing plans that produce results.;

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Social Media and Integrated Marketing Communication

focus on social media as communicative action that is attentive to this historical moment, to organizations and their audiences, and to;

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Contemporary Issues in Social Media Marketing

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services;

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Contemporary Issues in Social Media Marketing

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services;

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Strategic Social Marketing

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing;

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Strategic Social Marketing

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing;

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Ultimate Marketing Secrets

Ultimate Marketing Secrets: Social Media Marketing was written to make social media marketing accessible to everyone while still providing;

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