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Fundamentals of Marketing

Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies;

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Fundamentals and Practice of Marketing

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and;

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Fundamentals and Practice of Marketing

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and;

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Fundamentals of Retailing and Shopper Marketing

Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an;

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Digital marketing fundamentals

techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and case studies. The;

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Financial Services Marketing

Financial Services Marketing: An International Guide to Principles and Practice contains the ideal balance of marketing theory and practice;

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Fundamentals of Business Marketing Education

University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university;

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The Fundamentals and Practice of Marketing

and, thankfully, avoids too pretentious an academic style. He is able, in the book, to link the fundamentals and practice of marketing;

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Digital Marketing Fundamentals

scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains;

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Digital Marketing Fundamentals

scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains;

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Marketing fundamentals

diverse selection of analyses of both successes and failures in marketing strategies, including service marketing, B2B marketing and green;

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Foundations of Marketing

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell's;

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Digital Marketing Fundamentals

theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many;

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Fundamentals of Airline Marketing

Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and;

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Fundamentals of Airline Marketing

Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and;

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International Retail Marketing

of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible;

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International Retail Marketing

of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible;

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The Ultimate Guide to Internet Marketing for Dentists

that there is, and one that your dental practice can't afford to ignore. Dental online marketing expert Chris Pistorius provides you the;

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Marketing

fundamentals in a global context. Covering the basic functions of marketing, its role in corporate decision-making and the importance of competitive;

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Marketing Fundamentals

writing style enhances student learning, geared towards non-native speakers of English. Including a range of European and global examples - both;

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Foundations of Marketing

Presents a grounding in the fundamentals of contemporary marketing, and includes examples of marketing designed to educate. This book;

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Fundamentals of Corporate Communications

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what;

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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book;

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Marketing Fundamentals

Marketing Fundamentals Ons Magazijn: Digitaal en toch lokaal.;...

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The Fundamentals of Hospitality Marketing

The Fundamentals of Hospitality Marketing is essential reading for students on degree- and diploma-level courses in leisure and tourism;

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Fundamentals of Menu Planning

, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys;

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Fundamentals of Business Marketing Research

research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing;

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