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Fundamentals of Airline Marketing
Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts th;...
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Fundamentals of Airline Marketing
Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts th;...
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Airline Operations and Management
Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly;...
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Airline Operations and Management
Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly;...
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Airline Marketing and Management
With the airline industry continuing to undergo profound change throughout the world, and with full-;...
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Airline Marketing and Management
Airline Marketing and Management 7e editie is een boek van Stephen Shaw uitgegeven bij Taylor & Fran;...
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Airline Marketing and Management
Through six previous editions, Airline Marketing and Management has established itself as the leadin;...
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Marketing Management in Air Transport (RLE Marketing)
This book is an account of the management and environmental aspects of marketing a major airline, at;...
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Airline Marketing And Management
Through five previous editions Airline Marketing and Management by Stephen Shaw has established itse;...
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Marketing Management in Air Transport
This book is an account of the management and environmental aspects of marketing a major airline, at;...
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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
The growth of internet access and the entry of smartphones into everyday life has provided a revolut;...
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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
The growth of internet access and the entry of smartphones into everyday life has provided a revolut;...
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Flying Off Course
Aviation is one of the most widely talked about industries in the global economy and yet airlines co;...
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Airline e-Commerce
From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 v;...
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Airline e-Commerce
From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 v;...
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Stormy Skies
As the airline industry struggles to extricate itself from its latest crisis, the time has come to e;...
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Travel Marketing, Tourism Economics and the Airline Product
This book provides a comprehensive introduction to travel marketing, tourism economics and the airli;...
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Digital marketing fundamentals
- First fully-fledged textbook on digital marketing that covers the entire marketing process; - with;...
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Strategy in Airline Loyalty
This book offers the first comprehensive exploration of frequent flyer programs. By combining academ;...
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Marketing Fundamentals
Marketing Fundamentals Ons Magazijn: Digitaal en toch lokaal.;...
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Digital Marketing Fundamentals
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers ;...
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Digital Marketing Fundamentals
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers ;...
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Managing Strategic Airline Alliances
Strategic airline alliances are an important topic in airline management today, stimulated by poor a;...
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Marketing fundamentals
- Based on the popular Grondslagen van de Marketing; - Relevant digital marketing topics are include;...
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Fundamentals of Marketing
Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practi;...
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