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Airline Marketing and Management

role of marketing has become centrestage. This work deals with business and marketing strategies and product management for the air transport;

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Airline Operations and Management

Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It;

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Airline Operations and Management

Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It;

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Airline Marketing and Management

Airline Marketing and Management 7e editie is een boek van Stephen Shaw uitgegeven bij Taylor & Francis Ltd. ISBN 9781409401490

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Airline Marketing and Management

Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing;

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Marketing Management in Air Transport (RLE Marketing)

This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation;

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Fundamentals of Airline Marketing

groups and externally through the measurement and management of the customer experience. Fundamentals of Airline Marketing: * is an;

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Fundamentals of Airline Marketing

groups and externally through the measurement and management of the customer experience. Fundamentals of Airline Marketing: * is an;

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Airline Marketing And Management

Through five previous editions Airline Marketing and Management by Stephen Shaw has established itself as the preferred textbook for;

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Marketing Management in Air Transport

This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation;

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Airlines

Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well;

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Airlines

Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well;

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Airline

For courses in Strategic Management, Business Policy, and Marketing Strategy. Easy to start-up and use-even for students and instructors;

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Air Transportation

Completely updated to reflect the challenges facing airlines in the 21st century, Wells and Wensveen's AIR TRANSPORTATION: A MANAGEMENT;

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Air Transportation

Completely updated to reflect the challenges facing airlines in the 21st century, Wells and Wensveen's AIR TRANSPORTATION: A MANAGEMENT;

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Air Transportation

Completely updated to reflect the challenges facing airlines in the 21st century, Wells and Wensveen's AIR TRANSPORTATION: A MANAGEMENT;

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Air Transportation

Completely updated to reflect the challenges facing airlines in the 21st century, Wells and Wensveen's AIR TRANSPORTATION: A MANAGEMENT;

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Travel Marketing, Tourism Economics and the Airline Product

King, Professor of Tourism and Associate Dean, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong The;

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Managing Strategic Airline Alliances

, regulation and consumer issues; management, marketing and strategic issues; the mechanics of airline alliances; the airline alliance group as an;

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Airline Operations and Delay Management

Airline Operations and Delay Management fills a gap within the area of airline schedule planning by addressing the close relationships;

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The Evolution of Yield Management in the Airline Industry

an end-to-end view of pricing and revenue management in the airline industry covering airline pricing, advances in revenue management;

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The Evolution of Yield Management in the Airline Industry

an end-to-end view of pricing and revenue management in the airline industry covering airline pricing, advances in revenue management;

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Globalization and Human Resource Management in the Airline Industry

effects on human resource management. This book focuses on the organization and human resource changes that have taken place in the international;

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Globalization and Human Resource Management in the Airline Industry

effects on human resource management. This book focuses on the organization and human resource changes that have taken place in the international;

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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact;

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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact;

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Principles of Customer Relationship Management

provides students with an understanding of Customer Relationship Management and its application in the business fields of marketing and sales.;

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