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Marketing Management in Air Transport (RLE Marketing)

This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation;

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Airline Marketing and Management

role of marketing has become centrestage. This work deals with business and marketing strategies and product management for the air transport;

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Marketing (RLE Marketing)

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a;

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Marketing Management in Air Transport

This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation;

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Air Transport Management

presents readers with the key issues in air transport management, including: aviation law and regulation, economics, finance, airport and airline;

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Industrial Marketing Research (RLE Marketing)

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It;

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Strategic Marketing Management (Rle Marketing)

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the;

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Strategic Marketing Management (RLE Marketing)

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the;

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Marketing in Developing Countries (Rle Marketing)

The articles in this collection discuss the role of marketing in development, and include case studi;...

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Marketing in Developing Countries (RLE Marketing)

The articles in this collection discuss the role of marketing in development, and include case studi;...

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Air Transport Management

Air Transport Management: An International Perspective provides in-depth instruction in the diverse and dynamic area of commercial air;

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Air Transport Management

Air Transport Management: An International Perspective provides in-depth instruction in the diverse and dynamic area of commercial air;

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International Marketing (Rle International Business): Strategy and Management

This book is a basic text for international marketing courses. It introduces the different elements ;...

Vergelijkbare producten zoals International Marketing (Rle International Business): Strategy and Management

International Marketing (Rle International Business): Strategy and Management

This book is a basic text for international marketing courses. It introduces the different elements ;...

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Marketing in Perspective (RLE Marketing)

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management;

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Airline Marketing And Management

structure of the air transport market and the industry marketing environment is followed by detailed chapters examining airline business and;

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Marketing and Marketing Assessment (RLE Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept;...

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Marketing and Marketing Assessment (Rle Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept;...

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Marketing Budgeting (RLE Marketing)

This book represents a radical departure from the established theory in taking an organisational vie;...

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Marketing Organisation (Rle Marketing)

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketi;...

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Marketing Organisation (RLE Marketing)

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketi;...

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The Marketing Environment (RLE Marketing)

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundament;...

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Airport Marketing

, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative;

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Airline Marketing and Management

of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining;

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Research in International Marketing (Rle International Business)

This book considers problems which can be serious obstacles in international marketing but which are;...

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