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Marketing Organisation (Rle Marketing)

process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and;

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Marketing Organisation (RLE Marketing)

process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the;

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Marketing Budgeting (RLE Marketing)

organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.;

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Research in International Marketing (Rle International Business)

strategy and organisation arising from the internationalisation process.;

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Research in International Marketing (Rle International Business)

strategy and organisation arising from the internationalisation process.;

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Marketing for the Developing Company (RLE Marketing)

, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and;

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Marketing for the Developing Company (Rle Marketing)

, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and;

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International Marketing (Rle International Business): Strategy and Management

importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right;

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International Marketing (Rle International Business): Strategy and Management

importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right;

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Marketing in Developing Countries (Rle Marketing)

The articles in this collection discuss the role of marketing in development, and include case studi;...

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Marketing in Developing Countries (RLE Marketing)

The articles in this collection discuss the role of marketing in development, and include case studi;...

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Marketing (RLE Marketing)

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing;...

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Innovation and New Product Marketing (RLE Marketing)

to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve;

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International Marketing (Rle International Business): A Strategic Approach to World Markets

cluster of countries?' Research, planning and organisation problems receive particular attention. A whole chapter is devoted to 'Creativity and;

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International Marketing (Rle International Business): A Strategic Approach to World Markets

cluster of countries?' Research, planning and organisation problems receive particular attention. A whole chapter is devoted to 'Creativity and;

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Marketing and Marketing Assessment (RLE Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept;...

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Marketing and Marketing Assessment (Rle Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept;...

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Competitive Marketing (RLE Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept;...

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Integriertes Marketing

- Marketing-Konzeption- Angebotspolitik- Gegenleistungspolitik- Vertriebspolitik- Marketing-Organisation

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The Marketing Environment (RLE Marketing)

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundament;...

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Organization and Marketing (RLE Marketing)

Taking as its starting point the nature of marketing tasks, this book draws on organizational theori;...

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Organization and Marketing (RLE Marketing)

Taking as its starting point the nature of marketing tasks, this book draws on organizational theori;...

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Managing Marketing Information (RLE Marketing)

A good marketing information system is an essential ingredient of all successful marketing. This boo;...

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Industrial Marketing Research (RLE Marketing)

The book provides a comprehensive analysis of the techniques and mechanics of the research process, ;...

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The Rise and Fall of Mass Marketing (RLE Marketing)

This book provides new insights into the changes in interpretation of marketing and the evolution of;...

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The Rise and Fall of Mass Marketing (Rle Marketing)

This book provides new insights into the changes in interpretation of marketing and the evolution of;...

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Marketing Planning for Services

through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organisation being successful;

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